Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. Employee storytelling. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

SEPTEMBER 8, 2020

PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

Journalism 148

Journalism Brand Branding Interviews 148

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. This can apply to all types of sources aside from social media, even those seemingly of the highest caliber. Until next time! Critical Mention.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

Burrelles Fresh Ideas

JANUARY 2, 2024

Incorporating video content into a fitness website I worked on not only enriched the user experience but also improved the site’s visibility in search results. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? How do you combat that? Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Get Social Media Alerts.

Publicity 74

Publicity Employee Analysis Radio 74

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Stephen Waddington

OCTOBER 21, 2019

It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. According to MarketsandMarkets the global influencer market is currently estimated at £4.5 Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 60

Government Publicity Marketing Advertising 60

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates. To connect with Katie, you can follow her on Twitter.

Technology 77

Technology Data Training Consumer 77

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Subsequently, many employees, including me, were let go and granted severance pay. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. Talk Like Ted. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

AUGUST 25, 2020

Reports and long-form content would never see the light of day. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. The process was painful.

Marketing 85

Marketing Guidelines Social Media Conference 85

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. Diversity of content can be a particularly effective route to take here. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing Social Media SEO Marketing 122

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders.

Report 116

Report Publicity Survey B2B 116

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

PR in High Definition

DECEMBER 17, 2020

Tim believes that “The best campaigns nowadays hit different audiences, in different ways, and at different times, and the truth is that media relations on its own doesn’t usually deliver that as effectively as a wider comms campaign.”. Our words, especially on social media, can make a huge impact. Cancel culture continues on.

Trends 71

Trends Reputation Course Media Relations 71

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

FEBRUARY 2, 2016

How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing.

Social Media 60

Social Media Marketing Media Employee 60

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. If that’s even close to being true, you will have to shift your content marketing strategy.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Crisis communications. Employee relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93