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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. These messages are PR works of art and will surely be staples of communication study in future. Looking for more insights on brand storytelling and content marketing?

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6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process. For communications professionals, there is nothing better than delivering your message right into your listeners’ ears.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. Marketers often try to keep content lighthearted and playful to earn press.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Hello, communicators: . Consider ways you can use AI and other technologies (such as augmented reality) to tailor your content, website and campaigns to your audiences’ behaviors and needs. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. said Catherine Tan-Gillespie, global chief marketing officer at KFC. CRISIS LEADERSHIP BOARD.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. Hello, communicators: . Hubspot reported in its 2020 “ Not Another State of Marketing Report ” that video is the No. 1 content format, overtaking blogs, interviews, whitepapers and more: Image courtesy of Hubspot. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . The line is a reminder to make your content about the viewer—not your organization. Kraft Heinz’s cheesy noodle brand backtracked on its #SendNoods campaign after consumers lashed out at the family-friendly product for its suggestive marketing messages.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. Facebook’s chief marketer steps down to focus on D&I. CRISIS LEADERSHIP BOARD.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers. I know you’re unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate.

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Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . Similarly, LinkedIn began testing its own stories feature in certain markets this year.

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Buzzwords aren’t the only language faux pas that have been making the rounds during the COVID-19 crisis. Here are some tips for removing buzzwords from your writing: Read your writing out loud.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more. Share with us the most clever content you’ve seen for the “holiday” under the #DailyScoop hashtag.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations might be running on reduced hours or staff numbers. The current market climate means businesses across a multitude of industries are having to scale like never before. Pick your most valuable content.

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‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more. Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct.

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Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. CRISIS LEADERSHIP NETWORK. These fact-checkers can and do rate climate science content.

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more. Hello, communicators: . Why it’s important: Think about how your products and services can help support the cause of racial justice beyond your content strategy or communications efforts. CRISIS LEADERSHIP NETWORK.

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United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Hello, communicators: The 77 th edition of La Biennale di Venezia, or the Venice Film Festival, premiered on Wednesday—the first in-person event for the film industry in six months. During this time of uncertainty, employee communications should be more human and transparent than ever before.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Communicators, how do you help set expectations for your efforts? CRISIS LEADERSHIP NETWORK.

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote pic.twitter.com/ZNapWHn3Nc. Communicators should watch for updates and continue to hone their social media video content, regardless of the platform used.

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Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. CRISIS LEADERSHIP NETWORK.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. By digging into these analytics, you can see what content best resonates with your followers—and gain additional insights into what your community thinks.

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Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

5 keys to successful media relations right now

PR Daily

RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. Image courtesy of TopRank Marketing. CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?

Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace

PR Daily

Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more. Hello, communicators: Presidential candidate Joe Biden announced on Tuesday that Sen. CRISIS LEADERSHIP BOARD.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! CRISIS LEADERSHIP BOARD. Where do you source images for your content?

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Hello, communicators: . The size of the dining rooms will vary in size depending on the market. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. Hello, communicators: . CRISIS LEADERSHIP BOARD.

Take our survey on COVID-19’s impact on communications

PR Daily

The current crisis will forever change many industries, including our own. The demand for internal and external communications has arguably never been higher. I know you are unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate in this short survey about COVID-19’s impact on the communications industry. This data will help you and your peers better prepare for how this crisis has changed our industry.

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

Hello, communicators: Alaska Airlines is the most recent company to permanently eliminate its change fees: Change fees? CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more. CRISIS LEADERSHIP BOARD.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Hello, communicators: . Are you using Snapchat in your social media and content strategies? Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead.

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

Hello, communicators: Following similar moves by Quaker Oats, Mars, the Washington Football Team and more, Dreyers Grand Ice Cream announced it’s changing the name of its Eskimo Pie bars to “Edy’s Pie.”. Today reported : “The name Edy’s Pie was chosen in honor of one of our company’s founders, candy maker Joseph Edy, as well as a form of tribute to the entrepreneurial origins of this treat,” [Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream] told TODAY.