Content Marketing Crisis Communications Measurement Writing 
Critical Mention
APRIL 5, 2019
Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.
Waxing UnLyrical
MAY 10, 2017
The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.
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Burrelles Fresh Ideas
JANUARY 30, 2024
When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.
Sword and the Script
DECEMBER 26, 2023
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.
Sword and the Script
OCTOBER 25, 2022
Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Communicating to two worlds. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”.
Sword and the Script
DECEMBER 30, 2017
Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter.
Critical Mention
FEBRUARY 5, 2019
Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. When she’s not writing, you can find her at music festivals, hiking or snowboarding.
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