Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Less static content.

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Purina issued a statement after its investigation found no issues. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Things were different. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. LinkedIn Content Suggestions. How do you identify what’s trending?

Trends 61

Trends Viral Analysis Crisis 61

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. Diversity of content can be a particularly effective route to take here. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

Critical Mention

MARCH 12, 2018

Are you thinking about social media? Have you factored in content marketing? What about paying for some branded content or social media ads to amp up some of your earned media efforts? Failing to measure your results. We know that PR is no longer just about issuing a press release.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Here we look at a few reasons why we love what we do. There’s never a dull moment .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Sales metrics.

Radio 40

Radio Mobile Media Sports 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59