Content Marketing Crisis Communications Leadership Writing 
Sword and the Script
AUGUST 29, 2017
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.
Sword and the Script
OCTOBER 25, 2022
The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Communicating to two worlds. Crisis interrupted.
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Sword and the Script
DECEMBER 26, 2023
Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .” There will be a glut of AI-generated content as well.
Sword and the Script
DECEMBER 30, 2017
Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter.
Critical Mention
FEBRUARY 5, 2019
Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. When she’s not writing, you can find her at music festivals, hiking or snowboarding.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.
Garrett Public Relations
DECEMBER 5, 2019
As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].
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