Remove Content Marketing Remove Crisis Communications Remove Leadership Remove Storytelling

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 151

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Content Series. Interactive Content.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started.

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Don’t scrimp on marketing, branding or earned media.

5 stories to tell before a crisis strikes

PR Daily

We all know how important content development is to companies’ ability to engage their customers and drive marketing efforts and brand loyalty. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits.

Crisis 140

How to turn virtual teams into real communities

PR Daily

Business practices are evolving rapidly, from procurement and manufacturing to marketing, customer service and beyond. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

PR Daily

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions. This inspired me to unpack a few things as it relates to the “messessary” (both messy and necessary), work of communicating through constant complexity.

System 142

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY.

How To 135

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more. CRISIS LEADERSHIP NETWORK. A Pinterest spokesperson confirmed the contents of the email.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Brand 111

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. Communicators, take note to partner with your legal teams on an appropriate action regarding vaccine IDs that is specific to your industry and the needs of your stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].

Crisis 159

The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan. Over to you, communicators.

Ethics 119

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

PR Daily

Communicators should take note that statements about employee health and wellness should address all specific concerns about your workforce that circulate in the press and online. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? For public relations and marketing professionals specifically, 2020 was transformative. Social media has introduced a brand-new intersection for customer communication and e-commerce cues.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Content Marketing Crisis Communications Leadership Communications Storytelling Visual & Video Communications Writing & Editing

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The crisis is only accelerating that crisis. The pandemic is forcing businesses to adapt or wither away.

How COVID-19 made concise messaging even more crucial

PR Daily

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. How has COVID-19 affected the trend toward shorter, “snackable” content? For success on this hot new platform, video content must be extremely short.

Video 168

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. Facebook’s CEO puts spotlight on systems to remove unlawful content.

System 105

Branding lessons from the relaunch of the Ford Bronco

PR Daily

While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company. Since the late 1990s, Ford’s market share has been on a steady decline.

Brand 169

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. There are just two days left in the year—but our countdown isn’t finished yet.

The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. This is especially important during times of crisis. This builds lasting good will that will continue long after the crisis is over.

Video 160

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.

PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

How influencer marketing is helping the public fight COVID-19. 4 tips to elevate videos for social media marketing. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Hello, Communicators: Centers for Disease Control and Prevention Director Dr. Rochelle Walensky deviated from her planned remarks at a White House briefing yesterday, commenting candidly on the recent uptick in COVID-19 infections, hospitalizations and deaths as the number of cases surpassed the 30.2

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Hello, Communicators: Global COVID-19 vaccine manufacturers face mounting criticism for neglecting to share their proprietary patents and technology more freely with other pharmaceutical manufacturers, particularly those in developing countries. CRISIS LEADERSHIP NETWORK.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communicators across industries can take inspiration from Time’s success.

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

The long-standing attraction in California’s Disneyland and Florida’s Magic Kingdom Parks will receive updates that focus on storytelling as well as an effort to “reflect and value the diversity of the world around us.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis.

Crisis 170