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6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0,

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Topics include strategic communications, video production, crisis communications, storytelling and more.

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Why you should care: If your PR or marketing team lacks diversity, include the opinons of other employees in your workforce who have different backgrounds.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?”

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Please take five minutes to let us know about your content preferences and needs, and we will enter you in a drawing to win one of three $100 Visa gift cards. billion in “content acquisition” costs—almost 57% of the reported revenue.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. FREE REPORT: Communicators’ struggles, strengths and successes ].

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Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. RELATED: Discover how to craft content that earns—and keeps—audience attention ].

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get. However, these concerns apply to all communicators, not just those who work for online platforms and tech companies.

Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

The toilet paper’s social media team is having fun with the marketing moves: It’s 2020 – what better way to celebrate a double deuce decade than with a bathroom upgrade?? Here are ways to consider making your message crisis-proof.

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Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? PR crisis?

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Related reading: 4 crisis management keys.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity. PR crisis?

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Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more. Related reading: Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. How and why communicators should fight the ‘fake news’ scourge.

Viral 101

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

The features showcase the power of personalization, especially if you can pair tailored content with ease of use, to further save consumers time. FREE DOWNLOAD: How to create content that converts leads into sales ]. Burger King should be more responsible in its marketing decisions.

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LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Both acquisitions are part of business and marketing strategies meant to appeal to millennials and Generation Z consumers, especially as more people buy online and turn to smaller startup apps to conduct financial business.

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Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Why you should care: Expect additional crisis responses from organizations that have locations in China or are handling large amounts of travelers. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Unilever changes youth-focused marketing policies.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Within your crisis strategies, assign and outline roles to accomplish response measures and make sure your workforce understands them and is actively involved. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

For communicators who want to be supportive, adding pronouns to your email signature is a great place to start. China’s contracting economy has had global impacts on markets that supply Chinese consumers, notably Europe. How communicators can learn to speak ‘CEO’.

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Why it matters: Executive changes call for careful and proactive communications with a human-centered approach. Brand journalism continues to rise with communicators looking to break through the noise of a crowded digital media landscape.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. FREE DOWNLOAD: How to create content that converts leads into sales ].

Comcast uses E.T. to stoke nostalgia, Amazon gets backlash over concentration camp ornaments, and Starbucks apologizes to PD in Oklahoma

PR Daily

Why it matters: Though Amazon didn’t create the offensive products nor was it aware of them until online backlash grew, the crisis highlights an issue for organizations that work with third-party vendors, influencers and other partners.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app. Top takeaways include: Specify your content goals.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases. How are publications’ struggles affecting your pitches and marketing strategies?

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Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more. Good morning, PR pros: Coca-Cola is reprising the chief marketing officer, a role the company hasn’t had since 2017.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

What do you think about Taco Bell’s crisis response? How do you remain transparent without attracting attention to a PR crisis? The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Related reading: Why you should talk to your employees first in a crisis.

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

PR Daily

The takeaway for communicators? In these cases, make change communications a top priority in your efforts. 5 crisis communications lessons from ‘Stranger Things’. What belongs in your social media content calendar?

PR pros predict which industry trends will matter most in 2019

PR Daily

2018 presented many interesting and new challenges for communicators. Other challenges included earning media coverage in a politically-fueled and shrinking media climate, measuring the impact of PR efforts and scaling to meet more communications needs outside of pitching than ever before.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Images are the top content type on both Facebook and Instagram, taking up nearly 70% and nearly 74%, respectively. market.

Be Human: 4 Lessons From xPotomac 2015

Cision

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Surviving a content tsunami. Preparing for crisis.

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

PR Daily

” Other brand managers have held back marketing messages, too. The Wall Street Journal reported that P&G paused its Olay Super Bowl ad and PepsiCo held the release of its Mountain Dew spot for the NFL championship game.

Hotels 101

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

Ralph Lauren in cultural appropriation flap, New Jersey’s schmear campaign on Twitter, and Powerade’s new look

PR Daily

The Wall Street Journal recently ranked the best and worst airlines for 2019, naming Delta Airlines No. The Journal reported : Despite the weather and congestion, Delta improved its on-time arrival rate to 83.4%, up from 82.9% Image via The Wall Street Journal.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

campaign cost the state nearly $449,000 this year, with a contract with marketing and ad agency Broadhead Co. RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ].

Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay

PR Daily

The PR and marketing takeaway comes from Starbucks’ statement to CNN Business : “We are always looking at what we offer our customers in our stores and making adjustments to our portfolio based on changing customer behavior.”. FREE REPORT: Communicators’ struggles, strengths and successes ].