Content Marketing Crisis Communications Infographics Writing 
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing.
PR 20/20
AUGUST 9, 2016
Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. But there’s more you can do to help your content marketing plan surpass your expectations for success.
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Critical Mention
FEBRUARY 10, 2018
With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.
Burrelles Fresh Ideas
JUNE 27, 2023
Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do.
Sword and the Script
DECEMBER 18, 2018
Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case.
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