Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Burrelles Fresh Ideas

JANUARY 16, 2024

Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role. Taking responsibility is a key step in rebuilding trust, as it shows accountability and a commitment to learning from the crisis. Authenticity involves taking responsibility for mistakes or shortcomings.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

DECEMBER 9, 2021

Good monitoring tools will enable you to monitor for rising negative sentiment amongst your customers and across the wider industry. If your crisis escalates it is important that you respond quickly to address any concerns or media scrutiny. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. In many ways the battle has already been lost to the marketing industry.

Government 60

Government Publicity Marketing Advertising 60

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics.

B2B 60

B2B Leadership Customer Service Content Marketing 60

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Burrelles Fresh Ideas

JANUARY 30, 2024

“PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers.

Ethics 97

Ethics Crisis Transportation Airlines 97

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

JANUARY 5, 2016

“We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Interestingly, the very announcement that Uber was seeking an executive ops chief, resulted in the departure of another, which in turn, set in motion, another round of crisis communications.

Publicity 80

Publicity Crisis Construction Study 80

Critical Mention

SEPTEMBER 19, 2019

Trends within the PR industry are ever-evolving, so keep up with the latest PR principles to ensure maximum reach and client satisfaction. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. What are the latest PR Trends? SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Waxing UnLyrical

MAY 10, 2017

Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. My 2nd time with the org, + my 18th year in the news industry. ” In times of crisis, this is more important than ever…and fin. svcs has had A LOT!

Financial 88

Financial Measurement Communications Agriculture 88

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 190

Writing Communications Marketing B2B 190

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 2, 2019

I’d like to believe, PR agencies that specialized in crisis communications can identify here. The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 64

SEO Tools Engineering Web 64

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. The diverse panel of guests will share best practices around the implementation and measurement of financial communications, including investor relations. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Angela Sinickas (@sinickasa) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

Brand 74

Brand Branding Banking Financial 74

Critical Mention

MARCH 12, 2018

Have you factored in content marketing? What about paying for some branded content or social media ads to amp up some of your earned media efforts? PR teams need to work closely with other digital marketing arms of the brand to ensure that all bases are covered. Are you thinking about social media? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR in High Definition

DECEMBER 17, 2020

As an industry, we must start to adapt, develop, and innovate in 2021, pushing communication to its full potential. So far, the comms industry has had some trouble with understanding and getting to grips with cancel culture. Rowling who voiced opinions that many deemed as anti-transgender. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. But what lessons can communications and PR pros learn from the event? You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Film 80

Film Social Media Storytelling Writing 80

Critical Mention

APRIL 2, 2019

Have access to quick and accurate results with customizable reports and intuitive tools provide you the insight you need to make decisions about your brand, competition and industry as a whole. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Cision

AUGUST 31, 2015

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack.

Education 112

Education Employee Measurement Agency 112

Burrelles Fresh Ideas

APRIL 2, 2024

Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles. There will no doubt be more hard times ahead for the media industry as they navigate change, but despite news to the contrary, it’s not all bad news.

Media 103

Media Radio Print Newspapers 103

Deirdre Breakenridge

MAY 23, 2017

So make your blog a two-for-one: a place where you can connect with and inspire others in your industry, and give your clients a little extra “love”. If you’re struggling to find time to write or generate post ideas, talk to other respected professionals in your industry about swapping guest posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40