Remove Content Marketing Remove Crisis Communications Remove Guidelines Remove Measurement
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Pressure on measurement. More value placed on communications due to the pandemic and guidelines changing so quickly.”.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 191
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

I’d like to believe, PR agencies that specialized in crisis communications can identify here. The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. Indeed, I agree.

Agency 93
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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. That said, it’s important to start small and strategic.