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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Who owns influencer marketing within brands?

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

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