#FuturePRoof guide tackles influencer marketing governance for public relations
Stephen Waddington
OCTOBER 21, 2019
Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Who owns influencer marketing within brands?
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