In the ever-expanding realm of pet products, there is something to cater to every creature’s needs, be they furry, feathered, or scaled. Amidst the bustling marketplace, however, the challenge lies in distinguishing a brand from the rest. The secret weapon here is pet influencers. 

These appealing animals, alongside their human caregivers, are storming social media platforms, captivating viewers with their captivating antics and visible zest for life. Yet, their value extends beyond the adorable factor, as pet influencers hold significant potential for brands aiming to engage with pet owners and ramp up their pet PR strategy.

2024 PsyCon was a monumental gathering, underscoring the rapid growth and transformative potential of the psychedelic industry. As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.

The Psychedelic Industry is Booming

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

The Duopoly Dilemma

In the ever-changing arena of B2B tech, where change is the only constant, having a top-notch product doesn’t cut it anymore. Nowadays, tech buyers are smart and methodical, looking for valuable guidance, not just product spec sheets. This is where the well-executed strategy of B2B tech thought leadership comes into play, setting brands apart from the rest. 

At its core, thought leadership is not about self-promotion. It’s focused on positioning a brand as a respected authority within its industry. 

Public relations is morphing at an unprecedented pace. Far from being just about press releases and media relations, PR now covers a wider range, blending technology, data analysis, storytelling, and a solid grasp of shifting communication channels. 

Artificial intelligence (AI) is making rapid strides in various domains, and PR isn’t immune. AI-backed tools are optimizing workflows, helping PR professionals work more efficiently. 

Navigating the tech industry can feel a lot like stepping onto a battlefield of innovation where cutting-edge ideas vie for supremacy. In this ever-changing territory, a strong brand can serve as armor, shield, and a rallying cry. Public relations is the savvy tool that sharpens brands, catapults them into the limelight, and nurtures trust with the audience. 

Before a company can focus on its PR efforts, it’s crucial to define the end game. This is what the company wants to achieve through those PR efforts. Typical goals include amplifying the company’s visibility and making the brand a household name in the tech sphere. 

The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap.

5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differences: Evolution vs. Solution,” began by acknowledging the diverse makeup of today’s workforce, comprising the Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z, highlighting Gallup data indicating the growing presence of Gen Z and the need for organizations to adapt to this demographic shift.