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Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. Why accuracy in content marketing is important. Fact-Checking appeared first on Contently.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back. Millions of people read Monster’s content each month.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. The Cannes Lions Awards website is a great resource that offers a whole host of great content from previous winners.

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story.

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

The post ends with a mention of International Coffee Day by sharing various promotions in its markets around the world. There are so many brands that want to be next to trending content, but it just goes to show brands need to keep a close eye on what exactly that content is.”.

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. Marketing marketing viral

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. Marketing marketing viral

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6 content marketing lessons from 'Inside Out'

PR Daily

Inside Out’ doesn’t only entertain; it also teaches valuable lessons for content marketers. It’s OK for content marketers to deviate from the upbeat messages most depend on; sharing sadness and nostalgia is fine, too. Take a cue from Thailand’s insurance marketing— the gold standard for attention-grabbing ads. These strategic moves are what content marketers should imitate when they try to boost brand loyalty. Visuals rule content marketing.

How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. So you and your team have decided to pursue influencers as a way to drive your social media marketing efforts.

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22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS. B2B Blog: A Destination for Thought Leadership Content, Women's Marketing Inc. Content Series.

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Her work accounted for our best-performing ad in 2020, bringing in nearly five times more conversions than any influencer ad, with six times more engagement than any ad creative. And yet, most marketers set aside just 10% of their budgets for boomers while allocating 50% to millennials.

5 content marketing tips from the kick-ass women on ‘Game of Thrones’

PR Daily

However, its leading ladies can also give you guidance on everything from career moves to the creative spark you didn’t know your marketing campaign was missing. Below are five crucial content marketing pillars, told by the women of “Game of Thrones”: 1. Stark exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Olenna Tyrell: Create memorable content. Content is here.

3 lessons from viral content at Ford

PR Daily

Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. Ford opens its books on its strategy in the Ragan Training video " How to integrate content marketing in the real world-best practices and pitfalls to avoid.".

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Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

Five ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. There’s one sure way to find out: Enter Ragan’s 2015 Content Marketing Awards. Below we list five scenarios of how your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing?

5 ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. Enter Ragan’s 2015 Content Marketing Awards. Here are five scenarios where your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing? The integration of mobile into your online marketing.

Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

The chances of marketing content going viral are slim. Marketing and PR are hard enough without the addition of a self-imposed restriction. I’ve long advised marketers to use a Creative Commons license. I found it on the Creative Commons website.

Lagunitas throws a bone to the four-legged heroes of COVID lockdowns

PR Daily

As a marketer, you’re always looking at what sets you apart from other brands and companies,” she says. Social media contests are like viral videos of 10 years ago.” And beyond authenticity, you must get creative. Content Marketing Marketing Media Relations Social Media

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4 ways engagement was Super Bowl’s marketing MVP

PR Daily

As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial. Engagement can elevate lukewarm marketing efforts. — Twitter Marketing (@TwitterMktg) February 3, 2020.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

48 quick hints to craft better business copy

PR Daily

Boost your creative thinking by setting limits – like writing with only the 1,000 most common words. Research shows feel-good stories that arouse the emotions are the most likely to go viral. Anyone can say they’re “creative”/“passionate”/“dynamic”/”world-class” etc.

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before. Trust creatives.

3 post-WFH video storytelling mistakes

PR Daily

Creativity without structure is just chaos,” video producer Drew Keller shares in a recent Ragan webinar. There’s just too much competition for a probable viral video to wing it.”. Generate revenue with content?

TikTok tips from Ocean Spray, Wish and more

PR Daily

Ocean Spray wasn’t even on TikTok before Nathan Apodaca rode his skateboard and a jug of cranberry juice into viral stardom. “We Now the brand creates content specifically for the platform, and influencers play a big role—more so than for other platforms, DiBiasio said. “We

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With NFT, finally a crypto product with a clear PR application

PR Daily

But for the most part, communicators have not cashed in on the viral interest in cryptocurrency tech. The technology has become the darling of the collectible card market, with users spending thousands of dollars on NBA Topshot and other items.

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How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more. We will continue to invest selectively in direct-to-consumer platforms and touch all consumers with Individual Data Driven Marketing.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? 11 Simple Ways for PR to Score Content Marketing Points. A Creative Press Release for B2B Tech.

3 places to find fresh ideas

PR Daily

The stakes get especially higher for businesses that trade in creativity. Whether it’s pitching an ad campaign to a new client or rejuvenating a stale marketing content strategy, the end product will only be as good as the brainstorm that birthed it. To push this market differentiator and attract fans of world-class craftsmanship, they tipped their hat to the infamous business card scene in “American Psycho”—but you won’t find a pair in eggshell.

6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy.

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Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

From the mayor of New York City eating a cheeseburger on-air to the mayor of Ohio offering a million-dollar lottery prize, not to mention Krispy Kreme offering free donuts and Uber and Lyft offering free rides, the creativity of vaccine campaigns seemingly knows no bounds.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. If your creative idea can’t provide that, then just sit this one out.”.

Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

PR Daily

HBO Max transparency leads to viral support for chagrined intern. This will require making sure that all content hubs, landing pages and various touch points throughout your stakeholder experience are available and accessible to everyone, regardless of how they find it.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. Are you increasing audio content (podcasts, Clubhouse, etc.)

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. Soon, marketers will have to design their campaigns around algorithms as well as humans.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Content is here.