Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Talk to Us !

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Thought leadership strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. In this piece from Christian, he explored what they really add to a company and whether they’re worth it or not.

Reputation 133

Reputation Creativity Crisis Employee 133

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Below is a roundup of the most common types of content today’s marketers need to produce. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .” There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

JANUARY 12, 2016

Write a book. It ’ s not as hard as you think to write a book or get it published. Wilson, whose clients include the president of Holland Cruise Lines and the head of HR for the NBA, said, “ Writing a book today is the best marketing strategy, not only for an individual but also for a company. ”. Create timely content.

Writing 120

Writing Leadership Creativity Groups 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Contently - Strategy

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. And the skills that make them a good at their jobs won’t always include writing.

Strategy 79

Strategy Content Marketing Interviews Creativity 79

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. So, how, exactly, can top marketers pull that off? 1) CMO job responsibilities and leadership attributes. Marketing without Authority is Marketing without Accountability.

Leadership 62

Leadership Study Analytics Survey 62

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. Influencer marketing. When she’s not writing you can find her at music festivals, hiking or snowboarding. Doing what machines can’t will allow PR teams to thrive.

Technology 73

Technology Print YouTube Financial 73

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. However, there’s been a steady stream of data over the last couple years indicating long form content has grown increasingly important.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Does your B2B PR machine bring creative ideas? Security rests in creativity he writes: “In simple terms, we can divide all activities in the world into things that are ‘repeatable’ and those that are ‘creative.’

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

AUGUST 25, 2020

This large global company spent a ton of money recruiting the best marketing talent and then stuck them in an environment where people who had never even marketed a lemonade stand were dictating how they did their jobs. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Image: Jason Rosewell via Unsplash. a manufacturer and distributor of hardware, organizational and LED lighting solutions. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 68

Marketing Content Marketing Sports B2C 68

Sword and the Script

JUNE 26, 2018

The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts . She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 84

Marketing B2B Interviews Content Marketing 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120