Remove Content Marketing Remove Creativity Remove Crisis Communications Remove Marketing
article thumbnail

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

article thumbnail

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. How does Jelly Marketing use the Critical Mention platform?

Agency 79
article thumbnail

Small Business Public Relations

5W PR

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

article thumbnail

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Co-creativity, a PR ecosystem. “We Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares.

Banking 60
article thumbnail

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189