Agility PR Solutions

MARCH 7, 2024

With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)

Trends 96

Trends Consumer B2C Strategy 96

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. Improved measurements prove PR’s business impact.

Trends 174

Trends B2C Video Measurement 174

Agility PR Solutions

NOVEMBER 5, 2023

The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros.

Consumer 110

Consumer Trends Company Brand 110

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

JANUARY 3, 2024

AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement.

Trends 101

Trends Consumer Brand Branding 101

Agility PR Solutions

SEPTEMBER 16, 2021

Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions. For marketers, it means the final push to prepare for holiday 2021.

Trends 155

Trends Consumer Marketing Brand 155

Agility PR Solutions

NOVEMBER 21, 2023

And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

Trends 101

Trends Consumer Publicity 101

Agility PR Solutions

DECEMBER 8, 2020

The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position.

Trends 167

Trends Consumer Crisis Communications Crisis 167

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

Agility PR Solutions

APRIL 15, 2024

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)

Consumer 167

Consumer Brand Branding Software 167

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

5W PR

JANUARY 3, 2024

Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector. Building trust and cre͏dibility Transparency is key in͏ the he͏alth industry, and consumer surve͏ys contribute to building trust and cre͏dibility.

Survey 78

Survey Consumer Brand Branding 78

Agility PR Solutions

SEPTEMBER 25, 2023

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed.

SEO 168

SEO Trends Engineering Technology 168

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Flights remain popular, with 22% confirmed and 46% likely. since last year.

Travel 92

Travel Trends Tourism Transportation 92

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Agility PR Solutions

FEBRUARY 5, 2020

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience. The post Media trends: Consumers say they prefer ads over paywalls appeared first on Agility PR Solutions. According to […].

Consumer 104

Consumer Trends Media Data 104

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

Agility PR Solutions

JANUARY 17, 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months.

Technology 101

Technology Trends Media Consumer 101

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention.

Trends 78

Trends Healthcare Technology Consumer 78

Institute for Public Relations

AUGUST 21, 2023

Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. 60% of adults said they turned to websites for news at least once within the past month, down from 67% in August … Continue reading Tracking Trends in News and Entertainment → An online survey of 2,200 U.S.

Trends 98

Trends Survey Consumer Media 98

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention.

Trends 78

Trends Technology Consumer Resources 78

Agility PR Solutions

JULY 7, 2020

The long-term effects of the COVID-19 crisis are uncertain but for now it is clear that consumer shopping habits have changed radically, and will continue to evolve in the near future—which has communications pros busily adjusting to a new, extraordinary reality.

Consumer 141

Consumer Trends Crisis Communications 141

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Travel is up, and so is dining out.

Consumer 153

Consumer Brand Branding Marketing 153

Agility PR Solutions

NOVEMBER 26, 2023

Well, to name a few, limited access to robust customer data insights, challenges with personalizing content, and rising above skeptical consumers’ perceptions of […] The post New customer experience trends research reveals challenges for marketers appeared first on Agility PR Solutions.

Trends 101

Trends Marketing Data Consumer 101

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. Here are the food and beverage trends that took over during ExpoWest – and what’s sure to take over your grocery store in 2024. Save The Dates!

Trends 52

Trends Agriculture Instagram Energy 52

Agility PR Solutions

FEBRUARY 24, 2022

As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […]. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 167

SEO Trends Engineering Consumer 167

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 155

Consumer Customer Service Trends Publicity 155