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How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy. Capture Your Audience.

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. Author: Jim Bianchi.

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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach I mean, there’s a lot of politics around this infrastructure bill. You can just happen.

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