Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives. But those opting for alternative transportation like scooters are left in the dark.

Gen Z’s perspective on transportation ushers in new “Mobility Culture”

Agility PR Solutions

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. Resulting from the intersection of transportation and technology, this cultural shift will be driven forward by a new generation of consumers—those just […].

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Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. One applicant per week would win round-trip transportation from their city of origin to London to pursue personal or professional goals.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Vice President, Technology Business Development East Coast. Data Data-Driven PR Marketing Public Relations Technology B2B tech pr technology

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Love shopping. Love tech. Love retail tech.

PR in High Definition

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Want to avoid public transport but can’t afford a new car?

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable.

How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. What about finding ways to reach these users via billboards or display advertising in public transportation modalities? We’ve talked before about audience personas and thinking like a consumer.

How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Uber's missteps lead to loss of London license

PR Daily

Transport for London, the governing body overseeing London’s transportation, is hitting Uber where it hurts. Transport for London (@TfL) September 22, 2017. wrote : “Our pioneering technology has gone further to enhance safety with every trip tracked and recorded by GPS,” [Selvidge] said, adding that the company had “a dedicated team who work closely with the Metropolitan Police.”. Yet among riders, Uber remains popular as a cheap and easy mode of transportation.

80 Communications and Public Relations Jobs Available Now

Media Bullseye

Media Relations Specialist , King Abdullah University of Science and Technology (KAUST), Thuwal, Saudi Arabia. of Transportation, Phoenix, AZ – apply by Oct. Director, Policy , Consumer Reports, Washington, DC. Senior Product Manager, Mobilization , Consumer Reports, Washington, DC. Manager, Health Policy , Consumer Reports, Washington, DC. Manager, Technology Policy , Consumer Reports, Washington, DC. Looking for a new career opportunity?

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

CPMC Van Ness Campus Hospital Shakes Up the News Cycle with its Seismic Technology, Landis Communications Inc. Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery. NFL Playoffs, Watts Water Technologies. DCTA Secures Community Impact Feature Article for “Case for Transit” Study, Denton County Transportation Authority. Revved Up: Women in Transportation Design Gain Momentum, ArtCenter College of Design.

Study: Work email opened more frequently than personal email

PR Daily

Although channels such as social media, voice search and augmented reality all play important roles in the customer journey, new research from Adobe finds that email is holding its own against those newer channels and technologies. Consumers say they spend about five hours a day checking work email (three-plus hours a day) and personal email (two-plus hours a day), according to the 2019 “Adobe Email Usage Study,” which surveyed 1,002 U.S.

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Report: Top 10 most- and least-trusted industries

PR Daily

Technology. Transportation and warehousing. The industries in which consumers have the least certainty are: 1. There are also many unsavory actions and decisions that can erode consumer trust, such as mislabeling a product’s weight or ingredients or paying professionals to remove negative online reviews. In 2015, Yelp – one of the biggest online consumer review sites in the country – was worth more than $3.5

5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. But for those who can reimagine their brand beyond the original product or service, getting in early on technology can help deliver a new brand experience entirely.

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Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

I was pitching the media for our fashion and consumer clients. I went grocery shopping and had to figure out the transportation system for the city. Academics Communications Emerging Technologies Public Relations social media South Africa South Africa InternshipOne of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC.

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5 Paul Allen quotations to inspire communicators

PR Daily

Along with Microsoft, Allen founded Vulcan and space transportation company Stratolaunch, and he owned both the Portland Trailblazers and the Seattle Seahawks. He deserved much more time, but his contributions to the world of technology and philanthropy will live on for generations to come. You might strike gold with a secondary use for your organization’s creations or capture attention and headlines with a new story that makes consumers want to learn more.

Uber to pay $28M, adjust safety language to settle lawsuits

PR Daily

Last week, Uber told Associated Press it believes its technology does provide important safety features, such as GPS tracking and sharing driver identification and license plate information with riders. “No No means of transportation can ever be 100 percent safe, [and] accidents and incidents do happen,” an Uber spokesman said. Word choice has gotten Uber into hot water with consumers before.

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

Oregon and its Visitors Shine in Preparing for the 2017 Solar Eclipse, Oregon Department of Transportation. Getting There: Transportation and Parking Campaign for SunTrust Park/The Battery Atlanta, Jackson Spalding and the Atlanta Braves. ARPR and Xplore Technologies. Disruption: How Demographics, Psychographic Changes and Technology are Bringing Multifamily to the Brink of a Design Revolution, National Multifamily Housing Council and Co-Communications.

Behind the Headlines With Nick Hawley

Cision

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.

3 PR lessons from SXSW

PR Daily

What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology. I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. To do that, we must be experts in our clients’ industries, while remaining aware of the changing media as well as advertising, tech, consumer and public policy.

Is it Too Risky for Kids to Rideshare Alone?

Mindful Marketing

That’s when I came across a company that doesn’t just transport minors occasionally, it specializes in chauffeuring them. In 2014, three southern California moms who were struggling “to get their busy kids to and from school and all their activities ,” founded HopSkipDrive , a transportation service specifically designed for those age six and up. ” Throughout the ride, the company continues to leverage technology in order to ensure security.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. The tech company’s CEO, Arvind Krishna, wrote a letter to Congress stating that the organization would no longer help in developing facial recognition technology. Lachapelle emphasizes that the data is encrypted during transport, and it’s never accessible outside of the de-noising process.

7 Tips to Write a Killer Conclusion (and Keep Your Audience Around)

Shift Communications

Although this point may seem obvious, by the time your readers have finished consuming your content, they may have generated their own takeaways that stray from the central message you intended to communicate. Would your reader find value in your piece if he or she were to only consume your conclusion? of the journey, but we had to wait 15 minutes for a new bus to come and transport us those final hundred yards. Marketing Analyst, Marketing Technology.

Are virtual and augmented reality worth the hype?

PR Daily

People have been touting virtual and augmented reality for years, but the tandem technologies have yet to take hold. Brand managers and consumers have been hesitant to dive into this emerging yet widely misunderstood trend. MDG Advertising has produced an infographic that explains the difference between virtual reality (VR) and augmented reality (AR), how organizations and brand managers are using each, and a few bold predictions about where the technologies are heading.

Intern 101: How one SHIFTer landed the job (and how you can, too!)

Shift Communications

Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! These two areas are piquing my interest and offer challenges that you don’t see with consumer PR. College is that time of your life where you are supposed to learn about the field you wish to make a career in.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. Technology is also enabling a remote workforce. Mary Meeker’s Internet Trends 2019 report is a monster.

What Venmo can teach marketers about reaching millennials

PR Daily

Accordingly, PayPal-owned Venmo—a popular mobile payments app—has become an integral part of how younger consumers conduct monetary transactions. Researchers at LendEdu have, and they credit that catchy phrase—and marketability—to the app’s popularity among millennial consumers: Venmo makes splitting bills and paying in groups frictionless. Aside from food and fun, younger consumers are using Venmo to pay their rent.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 76) I write and edit articles that get consumers to understand why our brand is better than others.”. 94) “Tell the story about the importance of transportation to the public and the state’s economy.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

CES Unveiled Paris, Consumer Technoloy Association. CES Unveiled New York, Consumer Technology Association. Flywheel dominates taxi-hailing app competition by positioning itself against transportation giants, Uber and Lyft, VSC. We asked to see your plan, pitch placement and earned media coverage.

3 lessons from Takata’s airbag crisis

PR Daily

We have taken aggressive actions to address past reporting lapses and will continue to work closely with regulators and our automotive customers to address the ongoing recalls and implement new technologies that advance vehicle safety, prevent injuries and save lives.”. PR pros should note that in times of crisis—especially when handling large firestorms—a well-crafted statement can do little to stop consumer backlash. Takata’s airbag crisis is far from over. On Friday, U.S.

10 digital branding and marketing trends to watch for in 2016

PR Daily

Social media and the popularity of mobile use has affected how brand managers create and share content, interact with consumers and measure success. Physical transactions such as transportation, hotel rentals, driving your own car and sharing resources are rampant in digital startups like Uber , Lyft , Airbnb and Tinder. B2B technology will be affected by B2C demands.

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Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. The Transportation Security Administration has taken a humorous tack when spreading COVID-19 information and updates through its Instagram account. As people stay at home, they’re consuming more content than ever.

Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Mobile, social and enhanced content creation and display technologies have changed everything.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

The media landscape is always changing—and technology has greatly accelerated that change. Mobility with 5G and the increased use and effectiveness of artificial intelligence will have profound impacts on how digital media is consumed. Why it matters: Sustainability efforts can help to increase consumers trust and loyalty, but many decisions can also make sense to your bottom line.

My Segway Ride

Flatiron Communications

The planning was soon underway to launch the technology. It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. Dean Kamen, on the other hand, wanted to go the direct-to-consumer route with a splashy launch in New York’s Bryant Park and an appearance on “Good Morning America.”

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Social Media customer support, Dell Technologies. Abuela’s Transit Tips, Miami-Dade County Department of Transportation and Public Works. WhyIRideDCTA Program Revamp Success, Denton County Transportation Authority. INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org. Check out the work that wowed our judges.