6 storytelling lessons from the ‘NBA Bubble’

PR Daily

He started a YouTube channel documenting life in the isolation zone, and within two weeks, he’s amassed more than 325,000 subscribers. Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

The announcement follows similar acquisitions across digital media publications as organizations fight for both consumer attention and advertising revenue. YouTube launches audio ads. Why it matters: Regardless of whether you create an audio YouTube ad, consider Nikolic’s advice.


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3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

Why it’s important: As organizations continue to adjust to the changing consumer and workforce landscapes during COVID-19, communicators should issue information in clear, simple terms and provide consistent updates and reminders to both consumers and employees.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted. YouTube introduces ‘fact check’ panels.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 The post The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts appeared first on PR Daily.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

Disney, Google team up with YouTube stars

PR Daily

It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences. Here’s LaurDIY in Tokyo: Here’s what Dan Reynolds, VP of content, social and programming at Disney Consumer Products and Interactive Media, told Mashable : We've been looking at how Disney fans have been embracing everyday street style and we wanted to bring those stories to life.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Why it matters: Data breaches are becoming increasingly frequent, but that doesn’t mean they can’t destroy consumers’ trust in your organization. YouTube demonetizes ‘Coronavirus’ content.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

L Brands’ former chief marketing officer, Ed Razek, stepped down following a Vogue interview in which he said that transsexual models weren’t consumers’ “fantasy.” Creators are the of @YouTube.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1. Most organizations already have a YouTube presence. A vast majority of organizations already upload video content to YouTube.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Don’t ignore TikTok, especially if you’re trying to reach younger consumers. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk.

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers. YouTube donates money to fight inequality.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong. In a blog post , Google said: Earlier this week, as part of our ongoing efforts to combat coordinated influence operations, we disabled 210 channels on YouTube when we discovered channels in this network behaved in a coordinated manner while uploading videos related to the ongoing protests in Hong Kong.

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. The next wave of innovation is immersive storytelling, taking content producers and consumers well beyond the two-dimensional experience of today’s news reports or public relations’ white papers, case studies, press releases and b-roll.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. YouTube fights misinformation.

Red Bull director shares 4 ways to dominate YouTube

PR Daily

Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. They make a prosumer version for consumers, but it’s not getting as much traction.”. Mastering the software is extremely time consuming, but the technical side of editing is only the beginning. It takes years to achieve true flow and storytelling in the editing bay.”.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

By trying to take on competitors such as YouTube, it confused and annoyed users who didn’t want to watch lengthy videos. Take advantage of what consumers are saying about you, the industry and your partners online, and jump at the chance to be a part of the conversation (when appropriate).

Strengthen your video storytelling by following these trends

PR Daily

Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. Today's consumer values both. A key aspect of effective storytelling is involving your audience. If you’re posting the same video across all platforms, you’re not reaping all the benefits of storytelling with video. Go in-depth with YouTube.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. YouTube creators come together to plant 20M trees. Study: How to make the most of your YouTube channel.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. It might be fascinating to learn what your consumers and employees have to say, and technology offers new ways to capture immense amounts of data, but it is essential to capture the information ethically.

Why Every Business Needs Video Marketing


The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend.

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How to use TikTok in your content strategy and prove ROI

PR Daily

Brands began experimenting with TikTok in 2019 to connect with Gen Zers and millennial consumers who are less likely to respond to Facebook posts, YouTube videos and other platforms that have become essential elements of communication between companies and consumers.

YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’

PR Daily

Here are today’s top stories: YouTube bars Trump from uploading videos. Why it’s important: YouTube’s move follows similar efforts by social media platforms and technology companies to distance themselves from both Trump and the U.S.

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Fifty percent of internet users look for videos related to a product or service before buying, and as many as 80 percent of consumers believe demonstration videos are helpful when making purchases.

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

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Top 10 tips to Maximise your Video Content


Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

As a tech-focused company, a partnership with elderly influencers wasn’t the intuitive choice, but 2020 has decidedly changed consumer perception and behavior. Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video Communications

3 social media trends to watch in 2021

PR Daily

As we start to recover from a year that saw a massive drop, and for some a complete halt, in in-store shopping and in-person events, consumers have come to rely on influencers for product recommendations, recipes, virtual workouts and really any source of entertainment.

The Essential Components of Your Video Marketing Strategy


If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube.

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Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams. If you haven’t seen their vlog, make sure to subscribe to their YouTube channel or see the first episode.

5 top video trends for 2020

PR Daily

Struggling to stay atop the latest developments in visual storytelling? We’ve become too obsessed with vanity metrics such as ‘likes’ or number of views on YouTube,” he says. 7 webinar virtual summit, “ Master Video and Visual Storytelling.”.

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3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. However, business communicators today must be fluent in both industry parlance and natural language, as they engage audiences along the entire supply chain—from the earliest stages of manufacturing all the way to end customers and consumers. Up your YouTube game. In increasing numbers, YouTube channels are being used to serve up B2B content.

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10 techniques for using IGTV in marketing and PR

PR Daily

People started calling it the vertical version of YouTube. To make communicating with consumers easier, many companies use IGTV to educate viewers and answer their questions. This reveals how your brand operates and helps consumers learn more about the industry.

How to manage your COVID-19 response

PR Daily

Learn from speakers including: Kim Markus, consumer marketing and PR manager for Scotts Miracle-Gro. Battered reputations and shaky consumer confidence will have to be addressed all over the world.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more. You can accomplish this through well-crafted content, but make sure you’re balancing your brand’s voice with consumer trends.