Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. We believe consumers should control who has access to their data, and we’re actively fighting for that right. So, what’s the problem?

Marketing 79

Marketing Data Wireless Industry 79

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 73

Wireless Storytelling Radio Analysis 73

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Radio has many more uses today.

Ethics 52

Ethics Communications Print Television 52