Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. B2B Social Media

Announcing the finalists for the 2014 Social Media Awards

PR Daily

We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more. Entries came in from across the globe, flooding each category with impressive, creative examples of social media at its finest. Next, our judges will go over the finalists and name the crème de la crème of PR Daily ’s 2014 Social Media Awards. Colorado Consumer Health Initiative, Got Insurance? Beaches Resorts, Social Media on the Sand.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. Consider the ways you can also share helpful information that subtly tie to your brand offerings on your social media profiles. SOCIAL BUZZ.

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways. Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

It’s the 2017 question of the newsfeed: Will AR and VR be the technology darlings to sweep social media and public relations off its feet? Back in 2011 , Social #PR Chat’s Lisa Buyer said, “Augmented Reality (AR) technology places virtual objects around users through their smartphones and has the power to make the world around us clickable. The real world with a digital overlay or element added to it. Brands and AR/VR/MR and Social Media, Oh My!

20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Crenshaw Communications PR Fish Bowl social media

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? ” For the past three years, Strategic America has supported the Duck Derby with media relations and social media. Guest Post by Dawn Buzynski.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Chipotle’s social media team recently shared, via TikTok, the secret to making its cilantro rice: @chipotle. SOCIAL BUZZ. The tweet is a great way of showcasing MTA’s efforts during COVID-19, and its social media team also changed its Twitter name to “NYCT Subway.

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

PR Daily

CNN’s Kerry Flynn wrote : It’s no surprise to see Tribune cut real estate costs. During the company’s earnings call last week, CFO Mike Lavey said ‘reducing our real estate footprint’ was among the priorities to ‘sustain ourselves for the long term.’

30 jobs in the PR and marketing world

PR Daily

Moran writes: The headline next to your photo is one of the most valuable pieces of LinkedIn real estate you have. The social networking site has a slew of communications-related job openings. Here is a sampling of open positions at LinkedIn: Consumer marketing manager – Careers in San Francisco. Paid media strategy and operations manager in San Francisco. Communications and media relations associate—Obama Foundations (Washington, D.C.).

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. It largely has to be relevant to something already in the pipeline – but we cover a very wide range of topics regarding real estate so a lot of things will work.

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Marie Kondo’s store sparks ridicule, Google’s weekly staff meetings are ending, and Macy’s falls short on data breach communications

PR Daily

Pivoting to meet market demand is one thing; executing a half-pirouette will have consumers questioning your sincerity and reconsidering whether they want to continue doing business with your organization. A real estate CEO shares how he uses the platform to reach new audiences and shows what parts of the service are helpful for his efforts. ZDNet.com reported that the retailer sent a letter to consumers dated Nov.

Visual Content and your Brand

The Proactive Report

Social media has become a melting pot of white noise. VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Creating interesting, original content can be time consuming and requires talented people. The pay off is huge – the media, the public and search engines pay more attention to good original content.

5 Tips for Getting Into Live Streaming

Cision

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Promote on social media.

How to Ace Video for Personal Branding

B2B PR Sense

And results show that video is being consumed at an unprecedented rate. It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! Leverage Social Media. There's nothing like social media to boost exposure for your video.

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Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

Social Buttons for Sale? Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. The big two dominate the sharing of media stories. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Uncategorized business communications business storytelling social media ROI The grab bag makes its second appearance this year.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. “There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Tassopoulos told real-estate publication Bisnow. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Q1: We’re talking today about social aggregation. Brands don’t own their real-estate on Facebook, Instagram etc.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. Q1: We’re talking today about social aggregation. Brands don’t own their real-estate on Facebook, Instagram etc.

Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

PR Daily

Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more.

Report: Small businesses plan to double-down on Facebook

PR Daily

Overall investment in social media is projected to increase, the survey finds. Ninety-two percent of businesses plan to expand their social media portfolio, with 58 percent increasing Facebook spending. Although the data scandal that has rocked Facebook has given pause to some marketers, there are few alternatives for communicators eager to use the power of social media. Which social media metrics matter?

For Father’s Day, brand managers are spotlighting dads

PR Daily

For a slew of marketing campaigns in 2016, reaching consumers that are “not your average dad” goes beyond tools, golf clubs and neatly wrapped ties. With Father’s Day looming, brand managers nudge consumers to share their favorite fatherly moments and advice instead of urging them to buy a simple gift or card. Brand managers for the 200-year-old Scotch whisky company want to get dads and their kids talking—and are using social media to do so.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Plus, the time from idea-to-publication is dramatically shortened for online media.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Global Media Relations Campaign. Johnson & Johnson Health for Humanity, Porter Novelli with Johnson & Johnson, Natalia Salomao, Global Corporate Media Relations at Johnson & Johnson. Government or Public Affairs Media Relations Campaign. Social Media Campaign.

Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home

PR Daily

Why it’s important: It’s becoming increasingly hard, if not next to impossible, for organizations to stay silent on social and political issues. Your consumers and your employees are smarter than that. You can tweet @OrbitGum and tell the social media team why you need an #OrbitParentSitter (include the #Sweepstakes hashtag, too) for a chance to win. A post shared by RE/MAX Real Estate (@remax) on Oct 26, 2020 at 8:59am PDT.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. With the rise of social media, digital technology, and more, PR professionals have to stretch. The best plans take advantage of the fact that social media data offers real-time information as well as historical. In 2016, public relations saw its share of highs and lows.

Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation

PR Daily

Why it matters: Communications regarding store closures, cleaning and health measures, and employee compensation are varied, but most companies have focused their messages on consumers’ and employees’ health, using terms such as “abundance of caution” and “wellbeing.”

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. to get more real estate on social media. Check out this infographic below to learn more about how you can use images to boost your social media performance. Content marketing. is about creating value for your audience and sharing it in a useful way.

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. Create square or vertical videos to get more real estate on social media. Check out this infographic below to learn more about how you can use images to boost your social media performance. Looking to add some eye-popping style to your webpage content? Try one of these tricks to get more clicks—and more sales.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Road to Coachella 2019, Mirrored Media with BMW i. WeAreCisco Talent Brand Social Media Recruiting, Cisco (@WeAreCisco). Newsjacking, SEO and Social Media: How Our Blog Bounced Back After a Plateau, University of Virginia Health System. Cisco’s Recruiter Real Talk Video Series, Cisco (@WeAreCisco). Road to Coachella 2019, Mirrored Media with BMW i. Social Media. Consumer Products Campaign.

4 PR lessons from 'Modern Family'

PR Daily

Although Haley (played by Sarah Hyland) was using her skills to stalk one of her father’s potential real estate clients, the lesson can be applied to organizations and their branding strategies. It is extremely important that brands, with the help of their PR teams, streamline their communications so that they are delivering the same message on all their social media platforms. It is equally important for brand managers to understand what consumers want.

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

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Strengthen your video storytelling by following these trends

PR Daily

LinkedIn has rolled out video capability for businesses , joining the growing list of platforms prioritizing video on social media. Use a testimonial to create social videos that specific audiences can relate to. Today's consumer values both. Vayner Media. When creating content for a real estate broker, as mentioned above, a neighborhood overview can get viewers involved and willing to share your video with their network.

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

PR Daily

Perhaps this is a moment for communicators to take stock, here before the holiday season begins in earnest and the mad dash to the end of 2020 consumes one and all. The post Schwartz Media Strategies’ president: ‘Look how far we’ve come’ appeared first on PR Daily.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In addition, the average respondent consumes 1.5 Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Behind the Headlines With Anthony Bianco

Cision

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

Why PR pros should focus on audience emotions

PR Daily

The onslaught of digital marketing and social media advertising created such intense competition for scarce space that emotional intelligence now often determines who gets their name in the paper. Brand managers must not only offer emotionally gripping products or services to appeal to their audiences, they must also find an emotional angle for media gatekeepers to let it through. How emotion grabs consumers. How emotion piques media interest.

5 questions to ask when taking the temperature of your corporate comms

PR Daily

Meanwhile, content marketing and brand journalism are blurring the lines between marketing, communications and public relations, resulting in internal battles over limited corporate real estate. Today’s environment is an instant news cycle, in which content is generated faster than it can be consumed and can be accessed at any time in perpetuity with the swipe of a finger. Stephanie Gray is a media relations manager for a top 50 global law firm.

5 ways you can make the most of LinkedIn ads

PR Daily

LinkedIn is today's business-to-business media powerhouse. For B2B marketers in nearly any sector, LinkedIn offers three things that make it stand out from other B2B media companies: Scale. According to comScore's July 2015 rankings, LinkedIn is the 15 th -largest media property in the U.S., outranking such consumer staples as Weather.com, Conde Nast and BuzzFeed. Today, social media advertising is mobile advertising, yet it seems many marketers haven't accepted this.