ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

5W PR

MARCH 6, 2024

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. Consumers aren’t just customers, they’re digital citizens demanding transparency and accountability. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential.

Privacy 78

Privacy Data Education Tools 78

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Survey Results Coming Soon!

Survey 74

Survey Reputation Corporate Banking 74

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. This includes bias, copyright, privacy, and misinformation.

Publicity 105

Publicity Policies Training Engineering 105

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 256

B2B Pitching Conference Privacy 256

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

SEPTEMBER 24, 2019

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. An organization’s reputation is tied to how it treats its publics, and users are a public. In global public relations, not all countries’ privacy and data laws work the same.

Ethics 91

Ethics Data Strategy Privacy 91

Stephen Waddington

OCTOBER 9, 2018

Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Privacy is set to become a critical for brands if it isn’t already.” Investment in reputation will always get cut in the short term in favour of shareholder value. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 156

B2B How To Pitching Conference 156

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

Report 92

Report Trends Retail Marketing 92

Flack's Revenge

FEBRUARY 3, 2021

It helped to flaunt the reputations and academic papers of founders and world-renowned mathematicians Amir Averbuch (Tel Aviv University) and Ronald Coifman (Yale); and highlight the years of research behind the secret sauce. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

MaccaPR

FEBRUARY 19, 2018

But as CrossFit discovered, allowing every affiliate to manage its own social channels without oversight puts your company’s brand reputation in the capricious hands of people who may have a radically different idea of what’s appropriate to post online. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. This in turn will enable the company to repair its reputation and deliver a clear vision going forward. Wells Fargo. About a year-and-a-half ago investigators found 1.4 Until next time! Critical Mention.

Company 87

Company Banking Crisis Facebook 87

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 173

Reputation Privacy Banking Ethics 173

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks. Blended media.

Communications 120

Communications Crisis Internal International 120

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? For PR pros wanting more brand visibility? Time will tell. It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. ” And I just learned that he also invested in Xpire , an app that helps consumers manage and minimize their digital footprints. Let me know.

Privacy 79

Privacy Groups Reputation Social Media 79

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

JUNE 22, 2021

Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. Some of the things that give me pause: The merge tags for parsing the RSS feed into a send looks time-consuming, and. Google never really invested in FeedBurner , but even so, it was simple, and it worked.

Google 108

Google Tools Analytics Blogging 108