article thumbnail

Why does your company’s website need a privacy policy?

Axia PR

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Most companies are inclined to focus on these gathered analytics of consumer behavior. This helps build a mutual bond with your target audience based on trust and clarity.

Privacy 62
article thumbnail

Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How are you getting consent from consumers? However, beware!

Privacy 434
article thumbnail

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

Study 105
article thumbnail

5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Therefore, having online reviews is crucial for your business’s success.

Policies 103
article thumbnail

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. He covers security issues related to the White House, government policy and election security, along with breaking news. Laura covers cybersecurity and privacy with a consumer focus at CNET.

Twitter 221
article thumbnail

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40