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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Now, I know the print newspaper has its downsides.

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. To its credit, Web Summit’s organizers offered a separate “Content Stage” on which the media industry’s movers & shakers prognosticated on the disruptive forces rocking their world.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. Marketing PR Social Media dynamic web

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Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. In order to find out that WE reached THEIR customers (caps mine), a company has to touch their own faceless consumers, whom they would rather imagine as numbers.

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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

8 essentials for landing your client a TV segment

PR Daily

We consume news very differently from a decade ago, thanks to social media. Recognize that broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Make your pitch distinctive and valuable to the producers and their viewers.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Why it’s important: Consumers and employees alike are pushing for brands to take a stand on political and social issues, but using a tumultuous presidential election as a marketing hook is not the way to do it. But ads continue to drop, both print and digital. ($nyt

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself. In previous years, newspapers have experienced a stark decline in readership and revenue, with many newspapers laying off portions of their staff or closing entirely due in part to a shrinking number of readers consuming and paying for print news.

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How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. No matter how many other forms of news I’m able to digest, sitting and holding a newspaper is still one of the most important forms of news delivery. That’s where I got my start, and most of the decision-makers still rely on print as their primary source of news, followed very closely by Web and social media channels.

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media.

Has the Digital Age Affected the Impartiality of the Press?


Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D.

30 jobs in the PR and marketing world

PR Daily

Here’s why, from the report: For newspaper reporters—who are already in a dwindling market due to the shift from print to online medium over the last two decades, and the loss of associated revenue—automated publishing services looms as a potential threat. More from the report: Consumer habits will dictate the impact that has on the newspaper industry, since a program cannot provide the same firsthand detail and experience an on-site reporter can. Newspaper reporter.

Journalism and News Trends for PR Pros


Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

How targeted press efforts boost your brand's bottom line

PR Daily

BusinessWire , consumers still trust news coverage more than advertising. After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. While links and web search results are important, a shout-out from the local morning show can accomplish in 30 seconds what it takes a paid online banner ad 10 months to do. A print review or interview helps you reach a wider online audience than social outreach on its own will do.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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5 ways to customize your newsroom for global audiences

PR Daily

Would journalists or consumers from your target markets be able to find news and content relevant to their geographic area? With more than 46 percent of the world’s population online today, more consumers are also spending time on websites, and they can view content on online newsrooms if they are not password-protected for members of the media. Avoid using the word “press,” because some international audiences might think it means only print newspapers and magazines.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing.