PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Technology Meeting 100

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 196

Energy Analysis Media Retail 196

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Deirdre Breakenridge

MARCH 25, 2015

Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. Media Media Training PR 2.0 This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

AUGUST 24, 2016

On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. The company survived, and I worked with them for more than a year, and then managed media relations for the company during the trials of the former CEO and CFO. Second, you have to listen.

Social Media 120

Social Media Reputation Crisis Media Training 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. They say, “They don’t know what I cover and their outreach is irrelevant to me.”

Pitching 141

Pitching Training Media Relations Consumer 141

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. That means the credibility boost that comes from third-party media placements remains critically important. People are more reachable than ever, even as it’s simultaneously never been more difficult to reach them through a few large platforms.

How To 107

How To Education Exercises Newspapers 107

PR in High Definition

AUGUST 24, 2020

Even if your previous approach to comms was seemingly perfect, staying ahead of the times and capitalising on the power of social media is key to increase reach, stay relevant, and ensure you are always developing. Choose your channel – If you’re targeting consumers, understand your audience demographic and choose your channel carefully.

Social Media 86

Social Media Media Television Ethics 86

Prohibition

JANUARY 24, 2022

When the company is ready to meet the media, our team will ensure that they are prepared with acceptable responses. We will also plan interviews in order to ensure that the company ends the crisis on a positive note by keeping consumer loyalty and shareholder and investor trust. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Prohibition

APRIL 24, 2020

Essentially, if you can play a role as a brand who has spread joy, and helped people feel calm and positive – that will stand you in great stead with both journalists and consumers. Be light-hearted and fun, if it’s appropriate. Of course there’s a lot of very serious hard hitting news at the moment in light of the current climate.

Pitching 62

Pitching How To B2C Meeting 62

The Hoffman Agency

AUGUST 12, 2019

The latter effort, called New Voices , focuses on increasing the representation of female sources in online and on-air content as well as providing media training for top women executives. This effort aims to combat the “drop off” trend that is sometimes seen after their sixth or seventh year in the industry. .

Storytelling 28

Storytelling Trends Media Training Report 28

ImPRessions - Crenshaw Communications

JUNE 7, 2019

. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question.

Agency 192

Agency Internal International Pitching 192

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

Video 130

Video Strategy YouTube Interviews 130

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

OCTOBER 27, 2023

No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. What’s your top tip for someone looking to get into the PR/social media industry? It sounds obvious but consume media!

Meeting 62

Meeting Agency Fashion Social Media 62

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances?

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

MAY 31, 2017

It’s nearly always smart to empower those staff to resolve or escalate a complaint or unexpected situation by bending a rule, waiving a penalty, or granting the disgruntled consumer a quick benefit for their trouble.

Crisis 180

Crisis Airlines Brand Branding 180