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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. There are new streaming services launching every year, wave after wave of content rollouts and demands for consumer attention. Is “storytelling” on it its own really enough to make your brand stand out?

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How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A solid majority — 60% — measure the impact of language. Email marketers measure — and test — everything from the subject line to the body copy. The post How COVID-19 is reshaping the art—and science—of business writing appeared first on PR Daily.

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How to measure the impact of communications during COVID-19

PR Daily

It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO.

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How and why you should be measuring reputation in 2020

PR Daily

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. A recent global study found that 62% of consumers want companies to take a stand on pressing issues such as fair employment practices, immigration, data privacy and climate change.

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5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

MEASURED THOUGHTS. Take advantage of what consumers are saying about you, the industry and your partners online, and jump at the chance to be a part of the conversation (when appropriate). The post Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media appeared first on PR Daily. Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? A tape measure might help. In addition to bottles for Diageo, Pulpex has set up a “partner consortium” of fast-moving consumer goods, or FMCG, businesses. MEASURED THOUGHTS. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with sharing content from official sources and helping your employees and consumers to identify misinformation, also consider using influencers and your organization’s biggest advocates to further your messages through smaller or one-on-one conversations (which can increase trust). MEASURED THOUGHTS. These moves can increase storytelling and media relations wins—even as branded news and pitches fall by the wayside as COVID-19 information continues to dominate headlines.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. MEASURED THOUGHTS. Edelman’s 2020 Trust Barometer revealed that consumers’ trust of organizations is at an all-time low: None of the institutions measured was considered both “competent” and “ethical.”. That lack of trust extends from consumers’ to employees’ fears.

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Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS.

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

In an age of constant security breaches and data privacy concerns, most consumers recognize this. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism. MEASURED THOUGHTS.

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5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. This blog tells how to streamline your content creation, measure success and write authentic, branded stories.

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Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more. Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go?

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. MEASURED THOUGHTS.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Why it’s important: It’s important to provide context to bad numbers that will drive headlines, but don’t expect most news consumers to look much farther than the top paragraph. MEASURED THOUGHTS .

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3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. However, business communicators today must be fluent in both industry parlance and natural language, as they engage audiences along the entire supply chain—from the earliest stages of manufacturing all the way to end customers and consumers. Content Marketing Executive Communication Measurement PR Industry Storytelling Writing & Editing

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

MEASURED THOUGHTS. A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust. Now, the chain is leaning into its oddball brand voice by offering consumers the chance to date “the Colonel” virtually: The rumors are true, we are making a game where you can date Colonel Sanders. Survey: Gen Z consumers are skeptical about most businesses.

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Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more. For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage.

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4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. When a situation like this current pandemic arises, you need to carefully analyze all the language you are communicating to consumers,” Kaye says. Bank, Paine Publishing, AMEC, Twitter, Consumer Reports and more by checking out Ragan Training , our online video training portal.

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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

If you can’t measure it, you can’t manage it.” ~ Peter Drucker. I measure. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Measure? THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter? Find a way to measure engagement instead. Studies often tell us the more engagement consumers have with a company, the more they will buy.

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7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.). We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

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United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Why it’s important: As airlines and other travel organizations look to entice consumers back, expect additional offerings including COVID-19 tests and features that can expedite quarantine requirements, along with a doubling down on safety messaging. Consumers must sign up to be chosen as one of the 1,000 able to receive the limited edition concoction, which Kraft humorously describes : Ever wondered what KD with Pumpkin Spice would taste like? MEASURED THOUGHTS.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It writes: TikTok isn’t about you or what you’re doing. MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

The framework includes provisions that protect “a vulnerable group of consumers over age 12 and under age 16,” the option for consumers to “request access to and deletion of” any personal information organizations have gathered, requirements to make organizations’ privacy policies “much easier to read and understand,” and more. The framework underscores consumers’ growing concerns over data collection and privacy, and calls are mounting for organizations to find solutions.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19. MEASURED THOUGHTS. Why it’s important: Now more than ever, organizations must be nimble and flexible as they adapt to current crises and changing consumer behaviors. Are you part of the team writing your organization's business continuity plan?

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Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

This means marketers and communicators will have new ways to engage consumers on their channels. MEASURED THOUGHTS. Brian Pittman reports from Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California, about how to put feeling into your storytelling. The post Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons appeared first on PR Daily.

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What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

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Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

The program aims to ease consumers’ concerns and stop the spread of COVID-19 as travel bans and shelter-in-place orders lift. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. The basketball franchise is returning its Payroll Protection Program loan following backlash from consumers and negative headlines.

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Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

USA Today reported : On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS.

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

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10 imminent changes and challenges for communicators to anticipate

PR Daily

If you can’t identify these sources, you cannot measure risk and reward. This will have a profound effect on outreach toward millennial consumers and workers moving forward. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

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Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Look at your current products and services to see how you can offer additional ways for consumers to connect with each other or with your brand. Doing so can ensure you’re not appearing tone-deaf or unintentionally stoking anger, especially as you and your team are already busy responding to consumers’ concerns and questions. MEASURED THOUGHTS. Most consumers will gladly embrace the few moments of levity and satire.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

MEASURED THOUGHTS . With decreased budgets and shifting consumer behaviors, many marketers are shifting their focuses and channels, with 40% moving events online and 67% producing webinars to reach and engage with their audiences: Image courtesy of LinkedIn. As you focus on crisis response and creating new business models in light of shifting consumer behaviors, don’t neglect your workforce culture or relegate it to a lower priority.

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Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. As consumers face more misinformation along with the slew of content and branded messages cluttering the digital media landscape, trust will continue to decline. Moreover, PR pros have a responsibility to help audiences be savvy news consumers.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

The move is a great way to showcase data with visuals, packaging so that consumers will interact with it (its top 10 songs image grabbed more than 2,700 retweets within the first hour of posting). MEASURED THOUGHTS.

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Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

PR Daily

Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more. Though the numbers are impressive—and a result of consumers looking for entertainment as they stay at home—Netflix will soon reach a content obstacle. MEASURED THOUGHTS. However, the uncertainty surrounding many concerts and other live events have created obstacles for consumers seeking refunds.

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7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. As more consumers push for organizations to stand up for social justice initiatives and support racial equality, this question has never been more relevant for brand managers and communications leaders across industries. Instead, consumers and employees are expecting you to support movements such as Black Lives Matter through words and actions.

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