Remove Consumer Remove Measurement Remove Privacy Remove YouTube
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Why public relations must wake up to wearables

PR Conversations

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187
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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78