Remove Consumer Remove Measurement Remove Privacy Remove Writing
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 191
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Should Apple Open a Backdoor?

Mindful Marketing

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. In fact, such entry would likely introduce many more issues ranging from invasion of privacy to physical harm.

Privacy 71
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Pressure on measurement.

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Why public relations must wake up to wearables

PR Conversations

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 188
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

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Talking The Social Media Walk

Waxing UnLyrical

&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) Start measuring. Set benchmarks.