Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. The post Pitching the media: How do you measure up to global standards? The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions.

Pitching 138

Pitching Measurement Media Survey 138

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Identify earned media reach, engagement, and attribution by leveraging LiveRamp IdentityLink identity resolution with Cision IDs.

Measurement 185

Measurement Media Data System 185

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. How Livongo tracked, measured and reported on the success of their IPO-related content.

Case Study 367

Case Study Study Media Relations Media 367

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 165

Measurement Communications Analysis Data 165

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future. In fact, one of the biggest mistakes PR people make is foregoing media meetings that don’t guarantee immediate placements.

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 110

Government Analysis Reputation Media 110

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. To accommodate consumers’ shrinking attention spans, short videos, such as the approximately 30-second-long content popular on TikTok, will be king in 2024.

Trends 174

Trends B2C Video Measurement 174

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. Unfortunately for PR, despite the world being digital, it is not always easy to obtain these metrics for earned media since publishers own this data and they don’t typically make it accessible. The Benefits of PR Measurement Across Channels.

Measurement 198

Measurement System Data Technology 198

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. For each of the four media types, there are different metrics to track. Paid Media. Earned Media.

Measurement 200

Measurement Analytics Google Data 200

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 85

B2B Marketing Measurement Social Media 85

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Institute for Public Relations

NOVEMBER 21, 2022

This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising.

Measurement 52

Measurement Advertising Advertising Consumer 52

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 195

Media Relations Case Study Media Study 195

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Earned media. In fact, 83 percent of consumers trust recommendations from their peers over branded content.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

Institute for Public Relations

JANUARY 23, 2023

This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. → The post Which AI Algorithms Are Best for Analyzing Consumer Sentiment?

Consumer 98

Consumer Case Study YouTube Study 98