Remove Consumer Remove Leadership Remove Storytelling Remove YouTube
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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185
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How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103
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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses? Register now!

Video 120
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Top 10 tips to Maximise your Video Content

Prohibition

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. These authentic emotions increase trust and make people want to engage and convert from consumer to customer.

Video 62
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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Stream video straight into the feeds they scan daily.

Video 87
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 185