Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Let’s examine some of the popular theories–and discuss why I believe brand journalism is a non-starter for 99% of the companies in the U.S. Who wants to get their news from a wireless service provider?

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.


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J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Amazon responds to US consumer agency lawsuit. The Consumer Product Safety Commission (CPSC) has announced that it is suing Amazon in hopes to force the company to recall thousands of products that the agency says can lead to serious injury or death.

3 ways to make captivating videos

PR Daily

Thanks to smartphones, tablets and social media blanketing the globe, video is convenient to consume and is highly shareable. Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

Video 122

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

PR Daily

Bubby’s Baked fills a big hole in the edibles market that cannabis consumers crave—high-quality, delicious baked goods that stay moist and chewy,” said MariMed CPO and SVP of sales Ryan Crandall.

Travel 121

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

If your reaction is aligned with this tweet from Verizon’s wireless customer service team, you’re not alone: After the way 2020 went, that furry little bugger better give us an early spring. — Verizon Wireless CS (@VZWSupport) February 2, 2021. The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

Instead of joining AT&T in mislabeling their network speeds, rival mobile carriers are calling out the company for potentially misleading consumers. We won’t take an old phone and just change the software to turn the 4 in the status bar into a 5,” writes Kyle Malady, Verizon’s chief technical officer, in a blog post that was also run as a full-page ad in The New York Times , The Washington Post, The Wall Street Journal , and USA Today.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Educating Consumers About Personal Finance. Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. Raytheon, Raytheon.com’s Brand Journalism. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’

PR Daily

Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more. The moves are meant to stand out from the crowd and entice consumers—especially millennial and Gen Z consumers—to McDonald’s drive-thrus. They can also provide insight into consumers’ fears and behaviors that are driving them to shop more online while they stay at home.

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”.

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

8 data protection tips for PR pros

PR Daily

Hackers have been known to use social engineering to convince wireless providers to redirect text messages to their own phones. Facebook will never ask you for your password via a link in an email, and emails can easily be faked to trick consumers as to who’s sending them. Gregory Galant is the cofounder and CEO of Muck Rack, a digital PR and journalism platform. If you work in PR, you probably have a list of responsibilities to prioritize.

Data 100

How PR pros should put data and tech to work

PR Daily

They were expensive and slow, with most brands conducting the analysis only once a year on a single brand, even among the largest, most diverse consumer packaged goods companies. Despite many challenges, professional journalism is alive if not exactly thriving.

Data 158

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan


1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. And then on the consumer side, what does that mean? That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. Everything from the deeply technical to those focused on selling to consumers. By Seedepth.

AT&T’s $86B plan to buy Time Warner elicits vocal concerns

PR Daily

In a lengthy statement, AT&T’s chairman and chief executive, Randall Stephenson, said the deal would give consumers “unmatched choice, quality, value and experiences”: This is a perfect match of two companies with complementary strengths who can bring a fresh approach to how the media and communications industry works for customers, content creators, distributors and advertisers. The Wall Street Journal.

Huawei fighting security-risk designation with legal moves, public appeals

PR Daily

Huawei’s chief legal officer, Song Liuping, laid out the company’s argument for the motion in an op-ed in The Wall Street Journal that appeared on Monday. consumers, arguing that the government’s policies will affect some U.S. The New York Times continued: In the news conference on Wednesday, Huawei also argued that growing limits on American purchases of Huawei equipment hurt American consumers. The Chinese tech company says it has been unfairly targeted by U.S. authorities.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica. Content Marketing and Brand Journalism. INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org. Check out the work that wowed our judges.