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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. and many more.

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years. television networks have created in 30 years.

YouTube 136
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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. ” “YouTube’s ad revenue is almost as big as CBS’s ad revenue.” ” Tell that to the L.A.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" I think it's a formula that works well in this hyper-dynamic life.

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Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. YouTubers upload 300 hours of video content to the platform every minute. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video.

Video 130