article thumbnail

Latin American PR Leaders on New Communication Essentials

PRSay

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

article thumbnail

We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. We have the ability to gather so much information on consumers. The minute you do that, you’re cutting yourself off on the knees. But you know what?

article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

I started actually as a Navy officer, turned Navy public affairs officer. People aren’t consuming news reports like they did 20, 30 years ago. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. Dave Oates: Sure.

Crisis 78