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Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Social media is a two-way street.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

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7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.

Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews. 10-11 in New York City for our Writing & Content Creation Conference ].

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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Infographic: 8 writing tips to make you more efficient

PR Daily

Your writing will improve with practice—and with adherence to a few simple rules. Writing can be time-consuming. That’s why it is so important to follow a writing process to streamline your creative impulses. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Infographic: How to write copy that compels action

PR Daily

This guide can help you write content that encourages consumers to act. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. The post Infographic: How to write copy that compels action appeared first on PR Daily.

Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The infographic closes with tips for writing effective social media headlines. Love it or loathe it, social media marketing has become essential for doing business.

11 ways to amplify social media engagement

PR Daily

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests.

7 ideas for social media posts

PR Daily

What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. Highly visual pieces that contain a lot of information in a format that can be easily digested by readers and have the potential to generate a ton of engagement and even attract new followers to your social media accounts.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos).

Infographic: How to use emoji in your marketing messages

PR Daily

When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily.

Infographic: How to capture the Gen Z demographic

PR Daily

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Social media press release examples

Prezly

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? or a new product that will change the lives of consumers. Now, what makes a social media press release different from a traditional press release?

Infographic: How to write copy that compels action

PR Daily

Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic. Some of the tips include: Explain how your product or service provides value to consumers—but be brief. Customize your copy for different media; what works for your social media campaign might not be successful for a radio or podcast advertisement.

Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. From parenting help to choosing what products and services to buy, dads rely on social networks as a central part of the buyer journey.”.

21 influencers share top tips for 2021 digital marketing

PR Daily

Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place. Remember to align your values with your value, and use that as the guiding force for how you relate to consumers.

Infographic: 7 ways to grow your online customer base

PR Daily

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. This infographic from Brian Downard details seven strategies that can immediately start to increase your audience and customer base. To learn all the ways you can expand your online following, read the full infographic.

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work. Though being a social media manager isn't a bed of roses, it's not a bed of nails, either.

How to Write News Release Headlines Reporters Love

Business Wire

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. The key to writing a good news release headline is to be both compelling and informative. This is why, when it comes to news releases, you write your headline after you write your news release.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more. Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go?

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

It’s the day you find your brand in the social media situation room. Watterson believes on a scale from 1-10 that it’s up there at 10 in importance because it has become the new normal for brands to understand how they need to adapt and respond to crises, especially on social media. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. Social PR crisis communications

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? And in the modern media landscape, storytelling is visual. That means thinking not only about how your media looks, but also how it sounds, Bratskeir says.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

It’s the day you find your brand in the social media situation room. Watterson believes on a scale from 1-10 that it’s up there at 10 in importance because it has become the new normal for brands to understand how they need to adapt and respond to crises, especially on social media. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. Social PR crisis communications

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic. SOCIAL BUZZ.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China. How important is social media listening for your efforts and campaigns in 2020? How important is social listening for your organization?

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The move to share on social media is a savvy one on Pfizer’s part, especially as the pharmaceutical company’s PR team probably invited Detroit Free Press and other news media organizations to film the trucks leaving its plant for additional coverage. SOCIAL BUZZ.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. It writes: TikTok isn’t about you or what you’re doing. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. Several characteristics can signal to consumers that they’re consuming marketing content.

Stop writing content for the sake of writing content

PR Daily

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. I received an email from a client asking my team to write content that “spreads automatically and makes consumers want to buy the product,” and to do it immediately. The client’s digital and social presence was next to none.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. SOCIAL BUZZ.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? The largest listener demographic group falls within ages 25 to 34 years, followed by consumers ages 35 to 44.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.