PR Daily

AUGUST 27, 2019

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Social media is a two-way street.

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Infographics Social Media Marketing Storytelling 131

PR Daily

JULY 24, 2019

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

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Social Media How To Media Facebook 132

PR Daily

FEBRUARY 7, 2019

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.

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Social Media Media Infographics Video 129

PR Daily

NOVEMBER 25, 2019

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews. 10-11 in New York City for our Writing & Content Creation Conference ].

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Infographics Consumer How To Reputation 129

PR Daily

JULY 28, 2020

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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Viral Employee Video Social Media 91

PR Daily

JANUARY 14, 2020

Your writing will improve with practice—and with adherence to a few simple rules. Writing can be time-consuming. That’s why it is so important to follow a writing process to streamline your creative impulses. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Infographics 112

Infographics Writing Conference Creativity 112

PR Daily

DECEMBER 27, 2018

This guide can help you write content that encourages consumers to act. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. The post Infographic: How to write copy that compels action appeared first on PR Daily.

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Writing Infographics Radio How To 131

PR Daily

AUGUST 17, 2017

Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The infographic closes with tips for writing effective social media headlines. Love it or loathe it, social media marketing has become essential for doing business.

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Social Media Pinterest YouTube Instagram 98

PR Daily

JANUARY 28, 2018

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests.

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Social Media Infographics Consumer Video 100

PR Daily

FEBRUARY 20, 2018

What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. Highly visual pieces that contain a lot of information in a format that can be easily digested by readers and have the potential to generate a ton of engagement and even attract new followers to your social media accounts.

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Social Media Infographics Video Media 100

PR Daily

OCTOBER 16, 2019

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos).

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Social Media Employee Airlines Mobile 84

PR Daily

NOVEMBER 21, 2019

When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily.

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Infographics Reputation How To Local 128

PR Daily

SEPTEMBER 16, 2019

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

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Infographics YouTube How To Consumer 119

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. 500 Social Media Study. Infographic: Millennials and Social Commerce.

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Blogging Study Social Media Company 118

PR Daily

APRIL 28, 2019

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Infographics 130

Infographics Viral SEO How To 130

Prezly

JUNE 16, 2016

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? or a new product that will change the lives of consumers. Now, what makes a social media press release different from a traditional press release?

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Examples Social Media Mobile Automotive 60

PR Daily

SEPTEMBER 13, 2018

Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic. Some of the tips include: Explain how your product or service provides value to consumers—but be brief. Customize your copy for different media; what works for your social media campaign might not be successful for a radio or podcast advertisement.

Writing 103

Writing Infographics Radio Consumer 103

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. From parenting help to choosing what products and services to buy, dads rely on social networks as a central part of the buyer journey.”.

Infographics 75

Infographics Social Media Survey Radio 75

PR Daily

JANUARY 4, 2021

Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place. Remember to align your values with your value, and use that as the guiding force for how you relate to consumers.

Marketing 171

Marketing B2B B2C Energy 171

PR Daily

JULY 11, 2019

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. This infographic from Brian Downard details seven strategies that can immediately start to increase your audience and customer base. To learn all the ways you can expand your online following, read the full infographic.

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Infographics Engineering Strategy Google 95

PR Daily

JUNE 16, 2016

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work. Though being a social media manager isn't a bed of roses, it's not a bed of nails, either.

Social Media 96

Social Media Viral Healthcare Energy 96

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. The key to writing a good news release headline is to be both compelling and informative. This is why, when it comes to news releases, you write your headline after you write your news release.

Writing 239

Writing Report How To Mobile 239

PR Daily

MAY 11, 2020

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more. Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go?

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Advertising Advertising Google Consumer 70

Social PR Chat

APRIL 5, 2017

It’s the day you find your brand in the social media situation room. Watterson believes on a scale from 1-10 that it’s up there at 10 in importance because it has become the new normal for brands to understand how they need to adapt and respond to crises, especially on social media. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. Social PR crisis communications

Crisis Communications 80

Crisis Communications Crisis Social Media Communications 80

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

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Writing How To Pinterest Infographics 246

PR Daily

NOVEMBER 26, 2019

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

Infographics 122

Infographics Pinterest Tools Google 122

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.

Writing 235

Writing How To Pinterest Infographics 235

PR Daily

SEPTEMBER 1, 2020

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? And in the modern media landscape, storytelling is visual. That means thinking not only about how your media looks, but also how it sounds, Bratskeir says.

Storytelling 170

Storytelling How To B2B Report 170

Social PR Chat

APRIL 5, 2017

It’s the day you find your brand in the social media situation room. Watterson believes on a scale from 1-10 that it’s up there at 10 in importance because it has become the new normal for brands to understand how they need to adapt and respond to crises, especially on social media. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. Social PR crisis communications

Crisis Communications 61

Crisis Communications Crisis Social Media Community 61

PR Daily

SEPTEMBER 24, 2019

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Meeting 82

Meeting Consumer Fashion Hotels 82

PR Daily

NOVEMBER 16, 2020

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic. SOCIAL BUZZ.

Travel 112

Travel Consumer Nonprofit Guidelines 112

PR Daily

DECEMBER 1, 2020

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

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Tourism Consumer Enterprise Nonprofit 104

PR Daily

FEBRUARY 13, 2020

Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China. How important is social media listening for your efforts and campaigns in 2020? How important is social listening for your organization?

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Mobile Airlines Fashion Travel 70

PR Daily

DECEMBER 14, 2020

The move to share on social media is a savvy one on Pfizer’s part, especially as the pharmaceutical company’s PR team probably invited Detroit Free Press and other news media organizations to film the trucks leaving its plant for additional coverage. SOCIAL BUZZ.

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Reddit Video Mobile Pharmaceuticals 100

PR Daily

OCTOBER 2, 2019

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. It writes: TikTok isn’t about you or what you’re doing. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok.

Ethics 88

Ethics Consumer Privacy Instagram 88

PR Daily

SEPTEMBER 13, 2018

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. Several characteristics can signal to consumers that they’re consuming marketing content.

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Consumer Content Marketing Report Survey 131

PR Daily

FEBRUARY 26, 2016

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. I received an email from a client asking my team to write content that “spreads automatically and makes consumers want to buy the product,” and to do it immediately. The client’s digital and social presence was next to none.

Writing 95

Writing Infographics Measurement SEO 95

PR Daily

OCTOBER 13, 2020

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. SOCIAL BUZZ.

Facebook 94

Facebook Policies B2B YouTube 94

PR Daily

OCTOBER 21, 2020

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? The largest listener demographic group falls within ages 25 to 34 years, followed by consumers ages 35 to 44.

Airlines 94

Airlines Employee Hotels Policies 94

PR Daily

OCTOBER 12, 2020

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.

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Hotels Airlines Policies Film 95