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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

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10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating.

How to provide excellent customer service on social media

PR Daily

Of all the social media benefits and uses for organizations, none compares to customer service opportunities. It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today. Download our free guide: 6 steps to crafting an internal social media plan. ]. If done well, the benefits can be enormous—even viral. That’s when a social media miss becomes a PR nightmare.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even hours—you can extend its shelf life and repurpose it for future use. Tap into dedicated consumers in niche groups.

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work. Though being a social media manager isn't a bed of roses, it's not a bed of nails, either. Viral content spreads like a disease.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Infographic: How to feature your organization in Instagram Stories. Being mocked on social media doesn’t make for a fun day at the office, but GT Dave, founder and chief executive of GT’s Living Foods, showed the power of facing ridicule and embracing humor. Read our exclusive story about how he turned social media critics into avid fans.

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Our #1 goal: we wanted to convince these executives that the best social media marketers think not like marketers at all – but like behavioral scientists. Encourage more social shares to amplify your content among new audiences. Social Media Measurement

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

It’s the day you find your brand in the social media situation room. Watterson believes on a scale from 1-10 that it’s up there at 10 in importance because it has become the new normal for brands to understand how they need to adapt and respond to crises, especially on social media. If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes,” she said. Social PR crisis communications

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. Social Media customer support, Dell Technologies. Illusive Networks Interactive Infographic, Merritt Group. USE OF DIGITAL & SOCIAL MEDIA FOR.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience.

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations. They are a relief from the current media outlets and that’s why people are flocking to them.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. The organization is offering consumers the opportunity to name a cockroach after an ex , and the zoo promises to “serve it up as an enrichment treat to one of our animals.” REAL competition, REAL value for consumers and REAL 5G. SOCIAL BUZZ.

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Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. SOCIAL BUZZ.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. The guide, which “aims to provide a prevailing, and evolving, set of standards for the internet and social media,” was recently updated and includes a plethora of terms and abbreviations for online culture, including “amirite,” “dox,” “humblebrag” and “rickroll.”. We are encouraging consumers to shop early and take advantage of these offers. SOCIAL BUZZ.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. The social media platform is testing a feature that offers its U.S. Infographic: The benefits of purpose-driven marketing. SOCIAL BUZZ.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. By being focused on one thing on your website, in your social channels, in your selling, in everything you do or sell, you can create a “surround effect” simply by only talking about one thing ! Testing: Fixing The Viral Loop A viral loop is all about social engineering. Infographics: Create some easy-to-glance infographics with useful statistics on Brand Journalism.

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McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Three in five consumers overall (61%) think social media influencers should thoroughly research the products or services they share.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. ” Why it matters: Local campaigns can quickly go global, thanks to social media and citizen journalism, and using historical tragedies is never wise for a marketing campaign. SOCIAL BUZZ. Infographic: The benefits of purpose-driven marketing.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

A report from Social Insider reveals that a graphic depiction of love and excitement is the most-used emoji on the visually driven platform. Related reading: Infographic: A guide to Instagram marketing. SOCIAL BUZZ. A gate-crasher at the Chanel fashion show in Paris has made a viral moment after she joined the final runway parade without an invitation.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Related reading: J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to protect your online reputation. SOCIAL BUZZ. We asked you to share your favorite tool for finding more media coverage, and the results are in.

How to get more PR value from surveys

PR Daily

By having proprietary data to share, you can find media coverage that would have been elusive otherwise. We are in a media climate where demand is high for powerful stories that are corroborated by data. Whether it’s polling your audience or customers through social media, your email list or a website survey, or even using a third party service such as Survey Monkey to reach people outside of your existing audience, gathering data has become less expensive and time-consuming.

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H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

The news is dominating Twitter trends, online conversations and headlines as social media users react to the news and reporters share additional insights. SOCIAL BUZZ. Learn how fake news goes viral with “The Misinformation Age: How False Beliefs Spread.”.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. Instead, it’s best to “go dark” on social media after a national or global crisis, so your organization doesn’t appear insensitive. Related reading: Organizations post remembrances on social media for 9/11. Infographic: How to protect your online reputation. CSR poll: Consumers prefer brands that support their ideals.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What social networks does your audience use? What content does your audience like and share on social media? Where do I need to create media (images, infographics, videos), and what kinds of media do I need? If there’s a particular subject within your industry that is blowing up on social media, you can address it with your personal experience and unique point of view. Have you created any infographics? Go Social.

10 Types of Content That Drive Demand & Boost Engagement

Cision

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics. I love infographics.

Healthcare Communication Strategies During Pandemic

5W PR

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success.

Links, shares, ‘likes’: How to make your content soar

PR Daily

Despite what many content marketers might think, viral content isn’t such a shot in the dark. In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics. Does an infographic or article ever make your skin crawl? Fractl data found that the more attached consumers felt to brand’s campaign, the more likely they were to share it.

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10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Infographics. Recycle Content Into Other Media. You will grow your audience (and authority) by creating different forms of media that appeal to a more varied group of people. Other successful forms of visual content include images, infographics, and SlideShares. Seek them out on social media and at industry events. Curate Viral Content. Top 3 Social Media Posts From The Tech World.

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9 ways to seize the Super Bowl's super PR opportunity

PR Daily

Any news related to betting, office pools or score-outcome predictions could pique media interest. Any consumer product can share its expected sales during Super Bowl weekend. Restaurants can invite the media to watch the preparation of thousands of wings or hundreds of pizza pies. Another media spin: Suggest healthy snacks as a safe alternative to make sure those with health issues like diabetes and high blood pressure aren’t left in a post-game health crisis.

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Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network. Social Influencer Program, American Public University System. Road to Coachella, Mirrored Media with BMW. · “Bodies Revealed” Influencer Event, Liberty Science Center. Infographics. DMG-Pediatric Sleep Infographic, DuPage Medical Group. Social Media. · #StoriesFromChildrens, Children's Hospital of Pittsburgh of UPMC.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Pitching the press: the complete guide

Prezly

You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. You’ll learn how to: Use social media press releases to share your story with press and online influencers. Improve media relationships with a CRM. Use social media press releases to share your story with press and online influencers. _. or a new product that will change the lives of consumers.

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics. I love infographics.

5 Simple Considerations for Packaging and Presenting Content

Beyond PR

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand.

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Content Marketing Is So Last Year

Flatiron Communications

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days. Even social media’s B-listers are getting work. Some creators even claimed to have sure-fire recipes for viral success.