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Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference. Surgeon General understands the power of social media, asking social influencers to share the importance of social distancing.

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Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Social media is a two-way street.

Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Infographics Social Media Storytelling

8 steps to better social media marketing

PR Daily

It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. The infographic’s first ort of advice is to “go deep, not broad” by focusing your efforts on no more than three platforms at a time.

21 influencers share top tips for 2021 digital marketing

PR Daily

Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place. Remember to align your values with your value, and use that as the guiding force for how you relate to consumers.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. How are you talking with your stakeholders about climate issues and corporate social responsibility? The social media giant is making three main changes to its digital ad offering. This means marketers and communicators will have new ways to engage consumers on their channels. SOCIAL BUZZ.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. . Good morning, PR pros: If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word: Sir this is a Fair We are not [link] [link]. Infographic: How to use Snapchat to reach new audiences in 2019. Branding Morning Scoop PR Social Media Edelman

Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Video outperforms many other content types on social media and holds attention longer than other messaging solutions. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic. SOCIAL BUZZ.

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Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

The footwear will officially launch in Spring 2020, but consumers can sign up to be notified of the collaboration through Crocs’ website and share their excitement under the #KFCCrocs hashtag. That means Unilever brands such as Klondike and Ben & Jerry’s will no longer produce print, TV, or radio ads that appeal to children under 12, partner with influencers or create social media messages that target kids under 13, or feature children under 12 in their marketing content.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Gone are the days when you could hawk your wares to consumers, hoping that the sheer brilliance (or stupidity) of what you made would entice people to pay attention to your brand.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The move to share on social media is a savvy one on Pfizer’s part, especially as the pharmaceutical company’s PR team probably invited Detroit Free Press and other news media organizations to film the trucks leaving its plant for additional coverage. SOCIAL BUZZ.

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ].

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Videos appeal to everyone no matter their age range, economic status, or social media preferences. 3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment.

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AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? The largest listener demographic group falls within ages 25 to 34 years, followed by consumers ages 35 to 44.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. SOCIAL BUZZ.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. As you look for ways to capture consumer excitement and boost your revenue, throw convention out the window.

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

Infographic: A guide to Instagram’s IGTV

PR Daily

RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. The content channel promises to offer new access for brand managers to reach consumers and for social media stars to entertain diverse followings. offers an infographic guide to posting content to IGTV and offers insights on the kinds of material that will perform best on the new channel. To discover all that IGTV offers, see the full infographic below

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. Red Robin’s social media team turned to charts when persuading consumers to order: Stay in or go out?

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. You can view the entire infographic here.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Share your thoughts in the comments or on social media with the hashtag #MorningScoop. As the CDC and health care professionals prepare and distribute their crisis responses to COVID-19’s spread, many organizations are grappling with cancellations, distribution and potential safety issues for employees and consumers.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. Social Media customer support, Dell Technologies. Social Media Campaign.

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. 4. Instagram is a social platform, not a billboard. That’s why you need to take an omnichannel approach by repurposing content for various platforms (converting a blog post into an Instagram post, presentation, or an infographic). Engage consumers before trying to sell to them.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020.

Infographic: How small organizations can join the video craze

PR Daily

Video content, especially on social media, has been shown time and again to be a difference maker for online marketers. Videos increase engagement, hold audience attention and demonstrate professionalism and quality to potential consumers. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. This infographic. Seventy-one percent of consumers who watch a video end up making a purchase.

Amazon comms exec extols bite-size messages

PR Daily

Multitasking is the myth that erodes our efficiency,” Kristin Graham, principal of culture and communications at Amazon, told a packed house of 300 communicators at the Employee Communications, PR & Social Media Summit at Microsoft headquarters in Redmond, Washington. Graham shared many sobering—and jarring—statistics about how we consume information and what that means for the future of communication.

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Ready to craft a content strategy? Answer these questions first

PR Daily

How do they consume information? Storytelling opportunities. Do we want articles, infographics, videos or motion graphics? Media planning. Katy French is managing editor at Column Five Media. A version of this post first appeared on the Column Five Media blog. Branding Content Marketing Email External Communications Marketing Measurement Social Media Storytelling Writing & Editing

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. When life gives you social distancing, make lemonade,” Country Time declares in its video. SOCIAL BUZZ.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. The guide, which “aims to provide a prevailing, and evolving, set of standards for the internet and social media,” was recently updated and includes a plethora of terms and abbreviations for online culture, including “amirite,” “dox,” “humblebrag” and “rickroll.”. We are encouraging consumers to shop early and take advantage of these offers. SOCIAL BUZZ.