Remove Consumer Remove Infographics Remove Measurement Remove Viral
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

Encourage more prospects to download content such as a white paper, e-book or infographic. Blog posts published around 7 am (EST) generate the most inbound links; and author Dan Zarella confirmed that 80 percent of blog consumers read their blog in the morning – so post before breakfast! Social Media Measurement'

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Social Media Marketing for Complete Beginners

ReimaginePR

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

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