Consumer Infographics Measurement Storytelling 
Sword and the Script
DECEMBER 22, 2020
Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Source: Partisan Politics Complicates PR ).
Sword and the Script
DECEMBER 28, 2022
Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling.
Cision
APRIL 23, 2015
He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.
Konnect Agency
JUNE 8, 2022
From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. Konnect’s website refresh focused on storytelling through simplicity.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.
Deirdre Breakenridge
SEPTEMBER 3, 2014
Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.
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