Consumer Infographics Leadership Writing 
Sword and the Script
DECEMBER 22, 2020
Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”
Cision
SEPTEMBER 7, 2017
A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!
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PRSay
MAY 12, 2023
The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. Daycare sends a note that tomorrow is pajama day.
Cision
FEBRUARY 15, 2016
While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? But before you start writing, think about what you want to convey in your news announcement.
Cision
JANUARY 9, 2018
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it? How to do it? How to do it?
Presspage
AUGUST 15, 2017
thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. the importance of measurability.
Sword and the Script
JUNE 7, 2016
Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Corporate marketing types shouldn’t take the latter statistics too hard. This is because every few years’ big business push marketing assets down to divisions.
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