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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Movies and television. Family and parenting. Food and drink. Home and garden.

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

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The Ultimate Guide on How to Distribute a Press Release

PR Fuel

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Understanding who your audience is can help with identifying what type of media they consume. One pro tip is to find individual writers or reporters who specialize in your product or service. Step 2: How to Distribute a Press Release.

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Revenue will follow.

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Why Brands Need to Get Emotional

Cision

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. How to place emotional bets. Triggering the right emotional response is as important as having the right message, but how can a brand evaluate the emotional tenor of their audience?

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3 Reasons Retirees Are Ready to Travel

Cision

However, most retirees still carefully plan trips, and have special concerns as well, according to Cision’s latest travel report, “ Planning Travel: What Drives Decisions.” In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel.

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Measuring Public Relations

5W PR

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.