Consumer, Guidelines, Leadership and Measurement

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B

B2B Marketing Measurement Social Media

Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place. Join conversations with potential clients, influencers, and journalists.

Strategy

Strategy Privacy Financial Guidelines

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO

SEO Analytics Measurement B2B

How to Create a Content Contributor Guide

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To

How To Guidelines Content Marketing Video

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends

Trends SEO Leadership Print

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. Old and new tasks. Jack of all trades.

Communications

Communications Crisis Internal International

5 powerful trends in PR

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends

Trends Leadership Measurement B2C

In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take. For example, the U.S.

Chemicals

Chemicals Brand Branding Survey

PR Agency Life: What to Expect

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. Download our free Path to PR Agency Leadership tip sheet.

Agency

Agency Energy Crisis Management Industry

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing

Writing Communications Marketing B2B

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Source: PR Measurement ). Source: B2B Sales Cycles ).

Survey

Survey Marketing B2B Study

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 82% of consumers stopped doing business after a bad experience.”.

Content Marketing

Content Marketing SEO Social Media Marketing

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing

Marketing Content Marketing Storytelling B2B

The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

MAY 20, 2019

That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. But as it happens, Patagonia makes its sustainability guidelines public, and it even released marketing materials in 2011 nudging consumers to buy their products used.

Marketing

Marketing Guidelines Video Brand

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Navigating the New Wave: PR Strategies for Emerging Fintech Startups

Trending Sources

New Rules That Every PR Person Should Know

How to Create a Content Contributor Guide

The Top PR Trends For 2017

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

5 powerful trends in PR

In these Risky Times, Do You Know How Vulnerable your Brand is?

PR Agency Life: What to Expect

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

45 Marketing and PR Statistics that Recap the Year We Had in 2020

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Will Generative AI Replace Marketers and Content Creators?

The Difference Between Empathetic Marketing and Fake Empathy

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