Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

OCTOBER 9, 2018

Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Privacy is set to become a critical for brands if it isn’t already.” The challenge between short financial performance and building long term trust remains. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising. There are currently 3.8 billion internet users (just over half the earth’s population).

Report 45

Report Privacy Pinterest Retail 45

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Reputation Us

SEPTEMBER 11, 2019

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your credit card company.

Survey 74

Survey Reputation Corporate Banking 74

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Critical Mention

JUNE 13, 2018

If Facebook had immediately taken action and disclosed what it knew as soon as it became aware of the incident, it could have taken steps to protect user privacy and resolved the issue. This would’ve prevented outside interference, financial and reputational damage it’s currently undergoing. Until next time! Critical Mention.

Company 87

Company Banking Crisis Facebook 87

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook 73

Facebook Google Privacy Tools 73

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. That being said, releases can be an enormous drain on human and financial resources for large enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Redefine data ownership and privacy. Those schemes don’t seem realistic (or very profitable for consumers). It doesn’t work that way.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. Those officers included the Chief Financial Officer and the U.S. How did it escalate? And what can we learn from how Equifax handled the crisis?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. When enterprise-grade security is baked in, so are confidentiality and privacy. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. When enterprise-grade security is baked in, so are confidentiality and privacy. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148