Remove Consumer Remove Employee Remove Privacy Remove Reputation
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

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The Future of Security PR in the Face of Cyber Threats

5W PR

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. Consumers aren’t just customers, they’re digital citizens demanding transparency and accountability. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential.

Privacy 78
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149
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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. When in doubt, place the privacy of your customer s first.

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How Your CEO Can Save Your Company?s Image

Critical Mention

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts.

Company 87