Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Try our services. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Here are a few tips to start aligning your customers and your employees.

Agriculture 70

Agriculture Employee Corporate Training 70

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. But the commission felt there was more they could do.

Training 97

Training Brand Branding Fashion 97

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. The information and experiences shared by other interns and employees via Hoffman’s blog helped me to decide that this was the right place.

Internal 36

Internal International SEO Storytelling 36

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 132

Employee Communications Storytelling Corporate 132

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. So, that’s an area of strategic value that I think communicators can think about. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Second, internal communications and communicating with employees will be central to the success of every organization. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. The Brand Advantage Journalism Podcast. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120