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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.


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Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference. Surgeon General understands the power of social media, asking social influencers to share the importance of social distancing.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. Infographics Social Media social media infographic

Infographic: 30 ways Instagram stands out from other social media

PR Daily

The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. This infographic from Famemass details 30 Instagram statistics that every communicator should consider when planning for the future of social media marketing. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. Social Media infographic Instagram

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? The largest listener demographic group falls within ages 25 to 34 years, followed by consumers ages 35 to 44.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more. million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. Related reading: 7 social media trends to watch out for before 2020 hits.

Infographic: Your Google My Business checklist

PR Daily

How do you ensure local consumers can discover your products and services? This infographic from Brafton shares the essential steps every organization should take to make sure they are discoverable to local patrons and would-be customers. . Add visuals like videos, candid employee photos and more. To learn more about creating your Google My Business profile, read the full infographic. The post Infographic: Your Google My Business checklist appeared first on PR Daily.

How to provide excellent customer service on social media

PR Daily

Of all the social media benefits and uses for organizations, none compares to customer service opportunities. It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today. RELATED: Want to get your employees involved and active online? Download our free guide: 6 steps to crafting an internal social media plan. ].

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks. As online platforms struggle to contain the spread of fake news and disinformation, as well as to respond to controversial content and hate speech, some consumers say they won’t forgive an organization’s misstep.

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work. Though being a social media manager isn't a bed of roses, it's not a bed of nails, either.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020.

Five Ways Social Media Makes your Planning Process More Strategic


Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Good morning, PR pros: If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word: Sir this is a Fair We are not [link] [link]. Infographic: How to use Snapchat to reach new audiences in 2019. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. SOCIAL BUZZ.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Share your thoughts in the comments or on social media with the hashtag #MorningScoop. Do employees care only about money or are they looking for other values?

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. Red Robin’s social media team turned to charts when persuading consumers to order: Stay in or go out?

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. You can view the entire infographic here.

21 influencers share top tips for 2021 digital marketing

PR Daily

Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place. Remember to align your values with your value, and use that as the guiding force for how you relate to consumers.

Amazon comms exec extols bite-size messages

PR Daily

Multitasking is the myth that erodes our efficiency,” Kristin Graham, principal of culture and communications at Amazon, told a packed house of 300 communicators at the Employee Communications, PR & Social Media Summit at Microsoft headquarters in Redmond, Washington. Graham shared many sobering—and jarring—statistics about how we consume information and what that means for the future of communication. Employees aren’t watching the 90-minute town hall webcast.

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. When life gives you social distancing, make lemonade,” Country Time declares in its video. SOCIAL BUZZ.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. Social Media customer support, Dell Technologies. Illusive Networks Interactive Infographic, Merritt Group. USE OF DIGITAL & SOCIAL MEDIA FOR.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

According to Edelman’s 2020 Trust Barometer , more than 80% of employees are worried about losing their jobs. The footwear will officially launch in Spring 2020, but consumers can sign up to be notified of the collaboration through Crocs’ website and share their excitement under the #KFCCrocs hashtag. How important is social media listening for your efforts and campaigns in 2020? How important is social listening for your organization?

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway. The social media app has announced “ Creator Shows ,” which are three- to five-minute original videos from celebrities and influencers, including Arnold Schwarzenegger and Serena Williams. Infographic: How to use Snapchat to reach new audiences in 2019. SOCIAL BUZZ.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Adweek reported : Next, the Ad Council is working to focus more of its #AloneTogether messaging to highlight the specific risks related to mental health during quarantine, said Sherman, for both those stuck inside their homes struggling with the effects of social isolation and those in essential industries that are getting worn down by the fear of facing higher risks every day they go to work. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. SOCIAL BUZZ. To practice social distancing… ?

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

What are you doing to uplift your customers and employees around the holidays? SOCIAL BUZZ. BarkBox brought back its Thanksgiving-themed dog toy that caused a stir on social media last year: “Big Honkin’ Pigs in a Blanket.”

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Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Starbucks’ social media team shared its press release detailing its COVID-19 reponse, which it paired with a graphic that said, “We miss you, too.”. Along with continuing to connect with consumers virtually, follow Starbucks’ example and ensure your messages outlining recovery efforts are transparent, straightforward and simple. Continue to focus on both your employees and the consumers you’re hoping to welcome back into your places of business.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. Good morning PR pros: Employees are making headlines around the world as young people are walking off the job to protest climate change. Other major companies are promising change, but employees say the changes don’t go far enough. The social media giant is making three main changes to its digital ad offering.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The move to share on social media is a savvy one on Pfizer’s part, especially as the pharmaceutical company’s PR team probably invited Detroit Free Press and other news media organizations to film the trucks leaving its plant for additional coverage. SOCIAL BUZZ.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations. They are a relief from the current media outlets and that’s why people are flocking to them.

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. Here are today’s top stories: Air Canada lays of 5,100 employees as Domino’s hires 10K. Air Canada announced it was temporarily laying off 5,100 of its employees. Now more than ever, it’s crucial for communicators to practice savvy news consumption practices and help employees and consumers do the same.

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Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.