5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. Identifying Media Outlets. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 101

Engineering Writing Mobile SEO 101

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. Use media monitoring tools to listen to their conversations, segment their psychography and gather insights on their demography. That can be a combination of press releases, social media posts, influencer marketing, sponsored content and more.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing LinkedIn Pinterest 48

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120

eBook Product Launch Software Internal 120

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. All communication teams are striving for the attention of the fickle consumer. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Rebecca says social media is no longer its own entity; it’s now a part of digital.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stuart Bruce

MARCH 16, 2017

However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Mobile friendly and work across platform including social media, web sites.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Paul: Have you seen changes in media consumption and behavior that’s relevant for your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it.

Blogging 48

Blogging Employee Corporate Google 48