Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? The post B2B Marketers: Even more data is coming, are you ready?

B2B 60

B2B Data Data-Driven PR Enterprise 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Instead, they ask that the focus be on polling retail executives.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

NOVEMBER 13, 2017

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. Reach Influencers Through Their Media. How To Find Influencer Media. Hit the Right Targets.

How To 131

How To Conference Pitching Software 131

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. This makes it that much harder to stand out in both the reporter and public’s mind. Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. Media and publications. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers. B2B technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

AUGUST 2, 2017

Consider key factors like demographics, public persona, political opinions and more. Do the people who you’re interested in fit with the ethos of your brand and the target consumer you’re trying to reach? Make sure your homework reveals anything that a consumer might reflect on and see as a mixed message.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Social media data.

Analytics 92

Analytics Software Data System 92

Shift Communications

APRIL 30, 2018

Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Not only do these machines need access to EMR data and claims data, but consumer data should also be considered when applicable for a holistic view. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. As mentioned in part 1 of this series , G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc.

Media 100

Media Data B2B Pitching 100

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data.

Data 95

Data eBook Strategy Pitching 95

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

Mobile 60

Mobile Examples Brand Branding 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did something shift in consumer behavior that requires a shift in your strategy? Did Google or Facebook make an algorithm change that would render your current model obsolete?

Content Marketing 60

Content Marketing System Google Data 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. His new strategy: own the issue, educate the public and position himself as a leader for shark rights! In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JANUARY 5, 2015

Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Because AI and cognitive computing are the future of PR.

Analytics 60

Analytics Data Analysis Technology 60