Remove Consumer Remove Customer Service Remove Small Business Remove Social Media

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. Include a comprehensive description of what your company is “about,” your hours, price range and anything else applicable to consumers.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. Social media is no longer a novelty, particularly at the higher end of business. to solve customer service enquiries)?”,

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. Make your customers happy by revving up customer service and customer interactions.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

5 social media hurdles PR pros can overcome

PR Daily

Though social media campaigns can sometimes feel like a sprint, PR pros working on digital platforms know it’s much more like a marathon—one that comes with several hurdles to clear. Lack of customer service. Not enough time to devote to social media.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

4 marketing automation tools to help small and mid-size businesses

PR Daily

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide. . However, many pros are unaware of an array of marketing automation tools that can help SMBs reach customers in a timely, effective way.

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Facebook Business Tools Update: Just In Time for Holiday Season

5W PR

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.

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Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures. SOCIAL BUZZ.

PR Rock Stars: Polaris’ Jamie Kvamme

Communications Conversations

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. That, and the amount of autonomy over my work, are things that make academia (or small business) a fun space to work in.

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Social. Even free versions may be enough for small businesses.

Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

The application is available through the tech giants’ marketplaces, and social media users are lambasting the companies for their involvement—and tacit condoning of women’s oppression. The news has sparked outrage on social media.

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30 jobs in the PR and marketing world

PR Daily

Here’s what Paladin says: Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn. Media buyer: $63,069.

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Facebook to roll out chatbot features in Messenger

PR Daily

The company announced its intention to connect more small businesses to customers through enhanced chatbot features. This will enable consumers to order goods and services, get answers to easy customer-service questions and more.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Stories of your customers. The business owner.

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Why You Need to Embrace Customer Complaints – Listen to Your Customers

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Social. Even free versions may be enough for small businesses.

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. Crown Your Customer King. But what if that customer calls and tells you they hate your website?

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI. This includes things like drafting social shares or finding hashtags or uploading posts.

PR Basics Based on Principles will Never Change

PR Fuel

How much do we forget this when a crisis happens to our company or business? We think we know exactly what our customers want, but sometimes, we’re wrong. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with.

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