Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 15, 2017

Westergaard cued up the conversation by dispelling the myth that consumers want brands to keep quiet on social/political issues – sharing the statistic 73% of consumers report they would switch brands if a similar brand supported a good cause. It is often messy and can turn come consumers away at your door.

Brand 305

Brand Branding Consumer Social Media 305

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7

Publicity 164

Publicity Ethics Data Community 164