ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Write like a “Boss.” There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. As we always say, the best way to improve your own writing is to read a variety of others. Want an edge when coming up with creative ideas for consumer PR campaigns?

Viral 120

Viral Storytelling Writing Crisis 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. Storytelling by recognized, influential people is where PR is heading. What role do you see social media play in reputation and crisis management today?

Social Media 120

Social Media Newspapers Pitching Reputation 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. Today, it’s a vaccination site. That was the scariest part.

Crisis 85

Crisis Employee Trade Shows Local 85

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 94

Survey Industry Leadership Study 94

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. Crisis Management in the Digital Age. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Source: [link]. View the webinar now and get ready to wow your clients. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Testing out new tools for storytelling. It has truly been one fabulous journey!

Groups 66

Groups Tools Video Storytelling 66

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Copywriter – one of the people above should be able to write the words you need to communicate. For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” As the saying goes, write what you know.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Google+ will close to consumers on 2 April. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit.

Groups 60

Groups Internal International Conference 60

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing 60

Content Marketing Publicity Marketing Television 60