Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the best reputation crises are the ones that didn’t happen.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent.

Trends 385

Trends Employee Viral Advertising 385

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

Reputation 62

Reputation Exercises Employee Facebook 62

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Shift employee responsibilities to better support sales efforts. Evaluate Current Sales Pipeline. Capitalize on Earned Media.

Crisis 97

Crisis Employee Financial Consumer 97

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. How to minimize the risk of a data breach crisis. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. They should also think about the reach of the fake news and the potential impact on the brand’s reputation.

Brand 88

Brand Branding Crisis Communications Reputation 88

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

5W PR

MARCH 6, 2024

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. Consumers aren’t just customers, they’re digital citizens demanding transparency and accountability. One data breach, splashed across news feeds and social media can shatter that image for years.

Privacy 78

Privacy Data Education Tools 78

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. We’ve seen numerous examples of this recently, some of which are outlined in our recent crisis report. This is only likely to increase as communications, marketing, and insights become more and more intertwined.

Data 148

Data Crisis Corporate Crisis Management 148

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. Top Tips For Handling A PR Crisis from News Exposure.

Crisis 64

Crisis Crisis Management Radio Analysis 64

David PR Group

APRIL 8, 2019

How you respond to a crisis often impacts your business more than the crisis itself. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. Consumers are left to wonder if this is a rampant problem. .

Crisis 57

Crisis Airlines Reputation Travel 57

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Stern + Associates

JUNE 22, 2023

Communication managers should be one of the first people a CEO can turn to, and not just when there’s a crisis. In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It can and should work in both directions.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

JANUARY 9, 2024

As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. In these two areas — participating in conferences and meeting HR needs — it’s essential for companies to make strong presentations. Train staff members one at a time.

Training 100

Training Conference Technology Meeting 100

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. From investors to employees, everyone's demanding action. This shouldn’t come as a surprise.

Report 109

Report Government Financial Trends 109

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Driving Employee Engagement. Boynton, L., & Mishra, A.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 120

Communications Crisis Internal International 120

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120